With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months.
Before you decide which digital marketing channels you should focus on 2019, it is first essential that you understand how each one has performed for the past recent years.
Just as you wanted to utilize the channels that will get you the most out of your time, you also want to ensure that you’ll only be investing in channels that will deliver the best ROI for your money as possible.
Prove the value of your marketing activities and contribution to revenue across the sales and marketing funnel. Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.”
Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns, but proving the value of your marketing activities, especially content production, can be challenging if you’re not tracking the correct KPIs.
With all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities?
Read on this article to learn the top sales enablement KPIs for improving internal marketing efficiency, having better visibility into content usage and proving content value:
The top KPIs for improving internal marketing efficiency
The content engagement analytics that prove value
How to have better visibility into what content sales uses most often
With recent advances in digital and communication technologies, customer service has been changing quickly. Social media interactions between customers and businesses are driving engagement to new levels.
Attitudes and expectations are changing, driven by millennials who are placing higher demands on customer service. Well-informed customer service department can make a huge difference by capitalize on new technologies while navigating a complex customer-centric marketplace. Here are 100 stats that can help you achieve a higher level of customer service satisfaction.