9 Keys to Drive Stronger Customer Relationship Through Personalization

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this strategic tactic. Typically, senior marketing professionals see personalization as a double-edged sword. On one hand, there’s no doubting that consumers and end-users value personalized experiences and tailored recommendations across channels. On […]

Learn How To Select The Right Digital Asset Management (DAM) in Four Simple Steps

Digital asset management (DAM) systems are becoming a key part of the marketing operations infrastructure. As marketing organizations work to keep pace with digital lifestyles, their communication programs have to move faster and connect to more and more channels. Digital Asset Management (DAM) solutions are fast becoming the central hub around which distributed marketing teams, […]

Think Beyond Traditional CRM and Focused on Sales to Elevate Customer Service

CRM is focused on sales—not service. Go all-in with an end-to-end service solution that meets today’s high customer expectations. One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this article, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the […]