5 Real-world Use Cases to Transform Project Collaboration in Marketing

Read how they are easily planning team projects, scheduling tasks, collaborating on documents, and tracking their group’s progress using integrated Kanban boards, Gantt charts, and communication tools. Featured Use Cases: Streamlining Content Development Managing Project and Task Intake Enabling Project Management and Collaboration Advancing Campaign Planning and Delivery Improving Cross-Functional Communication

Executive Guide for Marketing: 3 Models for Digital Transformation

How do you plan on leveraging technology to transform your business to take market share, lower costs and deliver value to shareholders? And how is digital asset management a part of that? Our guide to digital transformation will help you develop strategies for inspiring digital ambition at your organization and show you why digital transformation […]

Eliminating Friction in the Marketing Funnel

This article highlights the key findings from a wider study conducted by GetResponse and Demand Metric to establish common points of friction in the marketing funnel. “Friction” in the funnel exists in almost every organization and hinders or obstructs leads from flowing seamlessly from one funnel section to another. GetResponse partnered with Demand Metric to […]

Is your business really customer-centric? Delivering Exceptional Customer Experiences

Customers have an abundance of choice and businesses need to find a way to differentiate themselves from the crowd. Customer experience is quickly becoming those defining criteria. While price and quality play a significant role in purchasing decisions, it is by no means the only consideration. 65% of UK buyers say that customer experience helps […]

How Marketers Confront the Obstacles of Digital Customer Engagement

Based on responses from over 100 marketers worldwide, working at companies with at least 1,000 employees in various industries, the report overwhelmingly found that despite a desire by marketers to confront the obstacles of digital customer engagement, they still struggle with the basics. Key findings include: One-third of companies report poor data analytics as an […]