The headline on 04 Aug 2020
What do Third-party cookies mean?
A third-party cookie is a small amount of code that is placed on a website visitor’s hard disk; this particular type of cookie is referred to as the “third party” because it originates from a website domain other than the one a user is visiting.
A cookie is a mechanism that allows the server to store its own information about a user on the user’s own computer. The data stored in the cookie lets the server know with whom it is interacting so it can send the correct information back to the user. Cookies that originate from the site the visitor actually visits are referred to as first-party cookies.
In marketing, the vast majority of programmatic ad providers rely on third-party cookies to find, identify and target prospects on the web. Business uses include serving personalized online ads, cross-site tracking and retargeting sales prospects. Third-party cookies can be blocked through browser settings and security settings that enforce “same-origin policy.”
By default, the Firefox browser blocks all third-party cookies and Google recently announced it will take major steps to “fundamentally enhance privacy on the web” by limiting third-party cookies in Chrome, which is currently the world’s most popular browser.
What does Augmented Reality Headset (AR Headset) mean?
An augmented reality headset is a specialized, head-mounted display device that provides a simulated visual environment through physical display optic lenses, allowing the user to see both a digital display and the world through the glasses.
Augmented reality headsets provide virtual images, videos, animation or informational content to users who wear them, allowing them to add virtual elements to the real world they can see through the glasses. This is an emerging technology that aims to transform the world as users see it depending on what they’re looking at.
An augmented reality headset normally provides the same reality-based environment as that seen through the naked eye, but it adds visual stimulation or content to provide an enhanced view to the user. Augmented reality may be used in real-world scenarios such as education, health, construction and others to provide users with more information, computer-assisted decision making and interactive learning and training.
Augmented reality headsets are typically designed to be similar to eyeglasses except that the lenses are made of transparent LCD or another display mechanism. The headsets also include a built-in microprocessor and storage.