Guide to Build Business Brand Essentials and Checklist

Every business needs a brand. It’s what gives any company a unique identity — its look, feel, voice and personality, and can even help drive word-of-mouth referrals.

Guide to build a Brand: Brand Essentials & Checklist. Source: MOO and Hubspot
Guide to build a Brand: Brand Essentials & Checklist. Source: MOO and Hubspot

But building a brand isn’t easy, and it can often feel like an intangible, fluffy goal for marketers to achieve.
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Definitions and Keys to Success of Open Source Program Office (OSPO)

Open source software is fundamentally different from proprietary software. Often, different teams use and/or build open source differently. Because of this variability, it needs to be approached differently. Managing this strategy is the job of the OSPO (Open Source Program Office). But what is an OSPO? And how do you build one? The Rise of the Open Source Program Office discusses:

  • Things to know when evaluating your need for an OSPO
  • Areas managed by an OSPO
  • Roles key to an OSPO’s success
  • The key pillars of a successful OSPO
  • A list of resources to read if you want to build an OSPO
Definitions and Keys to Success of Open Source Program Office (OSPO). Source: Fossa
Definitions and Keys to Success of Open Source Program Office (OSPO). Source: Fossa

At a high-level, an OSPO is a cross-functional team embedded in your company that helps dictate the open source strategy and policies, and is a key element in ensuring your company is prepared for future evolutions.

Managing your open source program is all about improving efficiency and decreasing risk. Determining factors such as which open source licenses are appropriate, whether or not your full-time employees should be contributing to a major open source project, and determining what components will best accelerate your products growth, quality, or security all have implications on both your product’s viability and competitiveness, how your internal resources are being used, and what the risk profile of your company. An OSPO helps to define your open source management strategy. Continue reading “Definitions and Keys to Success of Open Source Program Office (OSPO)”

Choosing the Right Power Partner when Designing Medical Application

Medtech design engineers do their best to anticipate application challenges and pivot when issues arise. The right power supply provider can offer solutions enabling application flexibility and guidance, throughout product lifetime.

Choosing the Right Power Partner when Designing Medical Application. Source: Advanced Energy
Choosing the Right Power Partner when Designing Medical Application. Source: Advanced Energy

You need a partner, not just a vendor. How do make the best choice for your application?

In this article, we discuss:

  • Key questions to ask when vetting potential power supply partners
  • Risk analysis and risk management associated with EN60601 3rd edition requirements
  • How we helped one customer overcome a critical performance issue through investigation and customization
  • Our commitment to protecting your intellectual property and developing trust

You need flexibility, we have the power. Take the next step to shaping the future of medtech.
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How Major Investment Banking Firm Protects Data Centers from Next-Gen DDoS Attacks?

Organizations in every industry are accelerating their digital transformation initiatives to remain competitive and relevant. But while they’re expanding their capabilities, increasingly complex IT infrastructures can open new doors for DDoS attacks to get past traditional protection.

How Major Investment Banking Firm Protects Data Centers from Next-Gen DDoS Attacks? Source: Shutterstock
How Major Investment Banking Firm Protects Data Centers from Next-Gen DDoS Attacks? Source: Shutterstock

That’s why it’s time to rethink DDoS protection.

Responsible for managing trillions in assets worldwide, a major Wall Street investment banking firm found itself increasingly targeted by coordinated, multi-stage attacks.

To gain the detailed, real-time insight and traffic control it needed to mitigate these attacks, the firm turned to NETSCOUT Arbor.

Read on this article to see how a major investment banking firm reassessed the risk to its business from next-generation DDoS attacks, and worked with NETSCOUT to ensure its mission-critical services – and its business – will stay protected.

Read the case study to discover:

  • The cybersecurity challenges facing the global banking sector
  • Why financial institutions must rethink DDoS protection
  • How NETSCOUT Arbor mitigates threats

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[Solved] How to Enable Mixed Mode Authentication and System Administrator (sa) Login

Take the following steps to enable mixed mode authentication on the SQL Server:

  1. Open SQL Server Management Studio Express.
  2. Choose Windows Authentication from the Authentication drop down list.
  3. Click Connect to open the Microsoft SQL Server Management Studio Express window.
  4. Right-click the SQL instance and choose Properties to open Server Properties window.
  5. Click Security on the left hand side.
  6. Choose SQL Server and Windows Authentication Mode on the right side.
  7. Click OK to close the Server Properties window.
  8. Right-click the SQL instance and choose Restart.
  9. Click Yes to restart the SQL server.

Take the following steps to enable the System Administrator login:

  1. Open SQL Server Management Studio.
  2. Choose Windows Authentication from the Authentication drop down list.
  3. Click Connect to open the Microsoft SQL Server Management Studio window.
  4. Expand Security > Logins.
  5. Right-click sa and click Properties.
  6. Click Status and check the box for Login Enabled.

Note: You may have to give the system administrator account a password at this time as well.

Strategies for Fast-Tracking Fueling Revenue Growth and Accelerating eCommerce Business Sales

Take your brand in a new direction. Diversifying your revenue streams reduces business risk and positions you to sell more products across a much wider audience.

Strategies for Fast-Tracking Fueling Revenue Growth and Accelerating eCommerce Business Sales. Source: Magento
Strategies for Fast-Tracking Fueling Revenue Growth and Accelerating eCommerce Business Sales. Source: Magento

Start growing your business faster with the five revenue-building strategies contained in this article, including:

  • Multiplying sales with drop shippers and affiliate partners
  • Converting reluctant shoppers by offering product subscriptions
  • Expanding your audience by exploring new digital marketplaces
  • Affirming your brand identity with unique shopping experiences
  • Earning customer loyalty with ultra-personalized content and offers

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10 Marketing Operations Workflows, Insight, Best Practice and Optimization

At IntelligenceBank, we work with great brands to help them streamline their marketing operations. We thought we’d share with you the top 10 workflows our clients use to keep marketing projects on time, on brand and ensure they are compliant from a regulatory standpoint.

10 Marketing Operations Workflows, Insight, Best Practice and Optimization. Source: IntelligenceBank
10 Marketing Operations Workflows, Insight, Best Practice and Optimization. Source: IntelligenceBank

Read on Top 10 Marketing Workflows article to learn about:

  • Online Creative Briefs
  • Download Creative Requests
  • Marketing Inbox
  • Content Risk Scoring and Approvals
  • Ordering Print and Promotional Materials

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9 Marketing Technology (MarTech) Steps to Guide Revenue Operation Success

We’re not all techies, and for most, the sheer volume of marketing technologies out there is overwhelming.

Marketing technology enables demand generation and customer engagement workflows. The vast array of technologies are overwhelming and often confusing. Marketers are increasingly accountable for revenue performance and planning is critical for success.

9 Marketing Technology Steps to Guide Revenue Operation Success. Source: Heinz Marketing
9 Marketing Technology Steps to Guide Revenue Operation Success. Source: Heinz Marketing

So how can you find the right technology that fits your business? The right technology can make or break revenue success – Read on this article and find the perfect fit principles to:

  • Clearly define your objectives and needs in a marketing technology platform
  • Filter out the noise to find the right technology to achieve your goals
  • Develop a strategy for implementation, adoption, and utilization

Highlights:

  • Aligning marketing tech with the strategy
  • Enablement and readiness
  • What’s needed? What are you already using?
  • Data management, integrations, and analytics
  • Operational success

Read on this article to learn the 9 steps for successful revenue operations.
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Industry Top 10 Most Harmful Denial-of-service (DDoS) Attack Event According to Size

DDoS attacks have been growing in size over the last few years. Do you know just how large the biggesever recorded were? We’ve created an infographic that showcases the Top 10 DDoS attacks in history, and illustrates just why it might be time for a new approach to DDoS mitigation.

DDoS attacks are becoming much larger, more frequent and more sophisticated than seen previously. As attacks worsen, they take down companies’ network infrastructure and badly affect their reputation – as well as being very costly to repair. In reverse order, here is a rundown of the industry’s Top Ten most harmful DDoS attacks according to size:

Industry Top 10 Most Harmful Denial-of-service (DDoS) Attack Event According to Size. Source: Nokia
Industry Top 10 Most Harmful Denial-of-service (DDoS) Attack Event According to Size. Source: Nokia

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[Solved] Failed to Remove Printer Driver Package Due to Currently In Use

When attempting to manually delete and move a printer driver and/or its driver package from Windows operating systems, including Windows 7, Windows 8, Windows 8.1 and Windows 10, from Print Management, Devices and Printers or Printers & Scanners of Settings, the printer driver deletion and removal process may failed with one of the following error messages:

Failed to remove driver <Printer Name>. The specified printer driver is currently in use.

Failed to remove package <driver.inf>. Driver package is in use.

Failed to remove printer driver
Failed to remove printer driver

The selected driver cannot be deleted.

The specified printer driver is currently in use.

The selected driver cannot be deleted.
The selected driver cannot be deleted.

Unable to remove <Printer Name>x64, Type 3 – User Mode Driver. The specified printer driver is currently in use.

Unable to remove printer driver.
Unable to remove printer driver.

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