How to connect and add Google Search Console data to Google Analytics

What’s the goal? To connect Google Search Console and retrieve its data in Google Analytics.

Why does it matter? You will be able to take advantage of Google Analytics reporting features and check all Google Search Console reports data in one place.

What’s the result? Google Search Console data accessible inside Google Analytics.

When do you do this? Only once. Ideally, as soon as possible once you enabled Google Search Console and set up Google Analytics on website.

Any special requirements? You need to have Google Search Console & Google Analytics enabled for domain.

Who should do it? The person responsible for SEO and/or Analytics at company.

Where this is done? In Google Analytics and Google Search Console.

How long will this take? about 5 minutes.

Let’s get started. In 5 minutes you will be able to gather all of Google Search Console data in Google Analytics.

Content Summary

Link Google Search Console to Google Analytics
Checking if Google Search Console is linked to Google Analytics
Linking Google Search Console
Checking website data in Google Analytics

Checking if Google Search Console is linked to Google Analytics

Step 1: Go to Google Analytics account.

Step 2: Make sure you log in with Google Account associated with Google Analytics Account you want to link with Google Search Console.

Step 3: Choose Main View or All Website Data.

Choose your Main View or All Website Data.

Step 4: Click on Acquisition.

Click on Acquisition.

Step 5: Choose Landing Pages under Search Console.

Choose Landing Pages under Search Console.

Step 6: If you find a message like the one below, then you need to move to the next step. If you don’t see this page then skip to the last chapter of this guide.

If you find a message like the one below, then you need to move to the next step. If you don’t see this page then skip to the last chapter of this guide.

Linking Google Search Console

Step 7: In Google Analytics Account click on Admin.

Step 8: In Property tab click on Property Settings.

In your Property tab click on Property Settings.

Step 9: Click on Adjust Search Console at the bottom of the page.

Click on Adjust Search Console at the bottom of the page.

Step 10: Click on Add.

Click on Add.

Step 11: Select the website you want to link with Google Analytics.

Select the website you want to link with your Google Analytics.

Step 12: Press Save.

Press Save.

Step 13: Click OK in the pop-up window.

Click OK in the pop-up window.

Step 14: You will be redirected to Google Search Console tool.

You will be redirected to your Google Search Console tool.

Step 15: Go back to Google Analytics account and click on Done.

Go back to your Google Analytics account and click on Done.

Step 16: After linking Google Search Console to Google Analytics you will receive a confirmation email from Google Search Console Team.

After linking your Google Search Console to Google Analytics you will receive a confirmation email from Google Search Console Team.

Checking website data in Google Analytics

Step 17: Go to Google Analytics account.

Step 18: Choose Main View (or All Website Data).

Choose your Main View or All Website Data.

Step 19: On the left side menu click on Acquisition > Search Console > Landing Pages.

Choose Landing Pages under Search Console.

Step 20: You should be able to see Google Search Console data reports.

You should be able to see Google Search Console data reports.

Google Search Console data can now be reviewed in Google Analytics. It is an amazing way to keep track of SEO Efforts in one place.