The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision-makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater […]
Category Archives: Marketing
12 Key Essentials for Advanced Targeted Advertising to Grow Profits
Global spend on TV advertising is forecast to rise from 173 billion US dollars in 2018 to 192 billion US dollars in 2022, according to Statistica. Global spend on TV advertising continues to rise. Using the latest dynamic targeted advertising solutions, channel providers can win a bigger share of advertising budgets. Advertising becomes part of […]
The Future of Mobile Messaging: AI-Powered Conversations, Deep Data Insights and App-Like Experiences
Mobile messaging has become an invaluable communication channel for brands and consumers in recent years – but we’ve barely scratched the surface of its potential. The next few years will see an influx of CX innovation that will usher in a new era of empathetic interactions. This article, explains how this future is taking shape […]
Actionable Black Friday Insight and How to Make The Most of Purchase Indicators with Personas
Your Black Friday briefing has landed. Find out what we learned by analyzing a decade’s worth of orders. There have been seismic shifts in consumer culture over the last 10 years. Marketing tech has had to develop at lightning speed to keep up with shoppers’ changing behaviors. So, we gathered and analyzed a decade’s (!) […]
5 Ways Leading Brands Are Mastering Digital Behavior and Expectation through Interactive
The digital interactions between a brand and its customers have become an instrumental part of their overall customer experience. Consumers now expect a seamless experience from every brand they interact with – across multiple digital and offline properties. Experience leaders like Netflix, Amazon and Uber set the tone for frictionless (maybe even enjoyable) digital brand-to-customer […]
Personalizing the User Experience for Better Customer Interaction and Engagement on Website
Adaptive Web: Eliminate the Guesswork to Generate More Sales Website personalization is crucial for any business committed to attracting, engaging, and converting more leads and empowers brands to own the customer journey from beginning to end. Unfortunately, delivering top-notch customized content can require an unsustainable amount of time and resources. The solution? Adaptive Web creates […]
Dates, Questions and Test Strategies for Holiday Season 2019
The holiday season is one of the most profitable and busiest times of the year for retailers. Make sure you’re set up for success with Justuno’s 2019 Holiday Guide. Inside you’ll find: Important dates Questions you should ask Strategies and creative tips Best practices for holiday campaigns Read on the comprehensive guide to onsite holiday […]
Maximize the use of AI in Commerce to Improve Customer Experience
2020 is coming up fast, but did you know it is predicted that by then, 85% of customer service interactions will be powered by AI bots? Did you also know that by 2020, 100 million consumers are expected to shop using AR technology? The use of AI in commerce is the future of customer experience […]
Why Training, Change Management and User Buy-In Are Key to Deploy Omnichannel Technology
Overlooking the human element of new in-store technology is a leading reason many businesses fail to make changes to adapt to new market trends. Successful implementation requires stakeholders to consider the team of people who will be using the new technology. Implementation projects can be frustrating and costly for unprepared businesses. This guide shows how […]
How to Align Team, Prove ROI and Present Winning Business Case for New In-Store Technology
When you’re preparing your stores for the future of retail, one of the most effective changes you can enact is to implement innovative technologies. But it’s not enough for new systems to be what your business needs; they need to show proven profitability. Building a strong case for a proposed retail technology is the best […]