The difference between satisfaction and delight lies with the customer’s experience of a particular interaction or transaction. Yes, to satisfying customers is key – but it’s a minimum standard. Delighting customers and providing extraordinary experiences are what you should be aiming for. You need to put yourself in your customers’ shoes. The 5 ways to […]
Despite rumors of decline, email continues to be the most powerful of the online channels. And the results reported by marketers speak for themselves: the average ROI for every pound/dollar spent on email marketing is £42/$42. Now, growing your ecommerce business with email, you can see the important role email plays in your ecommerce strategy. […]
Sales and marketing can feel like busy work that takes you away from your billable tasks. To keep business flowing and achieve your revenue goals, you have to put yourself out there and do some selling. The good news is, it’s easy to master the basics of sales and marketing. This article provides tips and […]
Facebook is the biggest social media platform in the world, but thanks to its algorithm you won’t get very far without boosting your posts or running ads. We analysed over 100,000 Facebook ads and then ran a series of tests to determine: The most powerful ad type for customer acquisition The approx. word count of […]
Cart abandonment rates remain high. Implementing new strategies to increase conversions is critical — With so many options to choose from, how will you decide which initiatives to invest your time and resources in? In this article, Magento and PayPal identify 3 key areas that can help impact online conversions in 2019: Smarter Payment Processing […]
Facebook is a fantastic platform not only for your social life, but also for your business. You can use it to increase brand awareness, drive traffic to your site, and even generate new customers — but only if your strategy is on point. You’ll learn: How to determine your Facebook marketing objectives Practical tips for […]
Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. This article discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning.
“No agency is retained for the services they provide, but for the services they provide well.” – Old Agency Proverb What do your clients really care about? Is it ad clicks and email opens from your newest campaign? Nope, your clients care about paying customers. After all, it’s customers, not website visitors, who keep the […]
Every business needs a brand. It’s what gives any company a unique identity — its look, feel, voice and personality, and can even help drive word-of-mouth referrals. But building a brand isn’t easy, and it can often feel like an intangible, fluffy goal for marketers to achieve.
Take your brand in a new direction. Diversifying your revenue streams reduces business risk and positions you to sell more products across a much wider audience. Start growing your business faster with the five revenue-building strategies contained in this article, including: Multiplying sales with drop shippers and affiliate partners Converting reluctant shoppers by offering product […]
At IntelligenceBank, we work with great brands to help them streamline their marketing operations. We thought we’d share with you the top 10 workflows our clients use to keep marketing projects on time, on brand and ensure they are compliant from a regulatory standpoint. Read on Top 10 Marketing Workflows article to learn about: Online […]
We’re not all techies, and for most, the sheer volume of marketing technologies out there is overwhelming. Marketing technology enables demand generation and customer engagement workflows. The vast array of technologies are overwhelming and often confusing. Marketers are increasingly accountable for revenue performance and planning is critical for success. So how can you find the […]
[Instagram Hashtag Study]: 649,895 brand posts show if it’s better to put Instagram hashtags in the post’s caption or in the first comment. Which is better: Placing Instagram hashtags in the post’s caption, or in the first comment? Use hashtags correctly to get followers, engagement and reach. Instagram hashtags are a big source of debate […]
Learn how the Magento platform fuels fast growth transformations Magento Commerce, part of the Adobe Experience Cloud, is a digital commerce platform engineered for rapid retail growth, is used more than any other eCommerce platform by the Internet Retailer Top 1000. This article explains the 10 reasons why migrating to Magento Commerce, a solution that […]
Email works. We know that. You know that. No other marketing channel gets you the returns that email marketing does, and no other channel allows you to have that direct, one-to-one connection to each and every customer. Another reason that email is so valuable is that you can track and measure every aspect of […]