5 ways to make your Customers Happier

The difference between satisfaction and delight lies with the customer’s experience of a particular interaction or transaction. Yes, to satisfying customers is key – but it’s a minimum standard. Delighting customers and providing extraordinary experiences are what you should be aiming for. You need to put yourself in your customers’ shoes. The 5 ways to […]

Best Practices and Strategies to Increase eCommerce Conversions and Reduce High Cart Abandonment Rate in 2019

Cart abandonment rates remain high. Implementing new strategies to increase conversions is critical — With so many options to choose from, how will you decide which initiatives to invest your time and resources in? In this article, Magento and PayPal identify 3 key areas that can help impact online conversions in 2019: Smarter Payment Processing […]

Top 10 Trends, Challenges and Opportunities in Email, Mobile and Social Marketing

Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. This article discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning.

What and Why Agency Offer Post-Click Automation Experience to Close the Gap Between Clicks and Conversions

“No agency is retained for the services they provide, but for the services they provide well.” – Old Agency Proverb What do your clients really care about? Is it ad clicks and email opens from your newest campaign? Nope, your clients care about paying customers. After all, it’s customers, not website visitors, who keep the […]

Strategies for Fast-Tracking Fueling Revenue Growth and Accelerating eCommerce Business Sales

Take your brand in a new direction. Diversifying your revenue streams reduces business risk and positions you to sell more products across a much wider audience. Start growing your business faster with the five revenue-building strategies contained in this article, including: Multiplying sales with drop shippers and affiliate partners Converting reluctant shoppers by offering product […]

9 Marketing Technology (MarTech) Steps to Guide Revenue Operation Success

We’re not all techies, and for most, the sheer volume of marketing technologies out there is overwhelming. Marketing technology enables demand generation and customer engagement workflows. The vast array of technologies are overwhelming and often confusing. Marketers are increasingly accountable for revenue performance and planning is critical for success. So how can you find the […]

649,895 Brand Posts Study Research: Place Instagram Hashtags in Caption or First Comment?

[Instagram Hashtag Study]: 649,895 brand posts show if it’s better to put Instagram hashtags in the post’s caption or in the first comment. Which is better: Placing Instagram hashtags in the post’s caption, or in the first comment? Use hashtags correctly to get followers, engagement and reach. Instagram hashtags are a big source of debate […]

How Magento Commerce Platform Scales Business and Supports Rapid Retail Revenue Growth

Learn how the Magento platform fuels fast growth transformations Magento Commerce, part of the Adobe Experience Cloud, is a digital commerce platform engineered for rapid retail growth, is used more than any other eCommerce platform by the Internet Retailer Top 1000. This article explains the 10 reasons why migrating to Magento Commerce, a solution that […]