Email the post to your list
Start off by writing a short but unique email for your subscribers. The subject line should generate curiosity while the email itself should be short, snappy and to the point. Your goal here is to drive traffic to your blog post.
Leverage key social networks
You will now need to think about which social profiles you have available to you on popular networks.
- Google+
Share on popular social bookmarking sites
Social bookmarking sites are perfect for exposing your blog posts to a much wider audience.
- Digg
- Stumbleupon
- Delicious
Utilize niche social bookmarking sites
As well as the popular social bookmarking sites, there is a lot of hyper-relevant niche bookmarking sites you can use.
Try these for starters:
- Growthhackers.com – Growth hacking
- Inbound.org – Inbound marketing
- Hacker News – Startups, Programming etc.
- BizSugar.com – Business
- Blogengage.com – Blogging
- ManageWP.org – WordPress
- N4G.com – Gaming
- Filmwatch.com – Films
- Techspy.com – Technology
- 11×2.com – Sport
Find relevant online communities and group
There re-established communities that are a perfect fit for your blog. And they are ready for you to tap into.
Examples:
- Google+ communities
- Facebook groups
- LinkedIn groups
- Skype groups
- Niche forums
Curate your blog post
There are also social sites which allow you to curate content into lists and collections. Before publishing your blog post, make sure you have follow this guide.
Examples:
- Scoop.it
- Pearl Trees
- Roojoom
- Storify
- Spundge
- Bundlr
Leverage personal relationships
Think about who you know that has an audience which matches up with your blog post. Before you are someone to promote your content, ask them this:
What else can we do to help each other?
Remember that there’s give and take in every relationship – expect to share their content too or better yet, share it before they have to ask.
Mentioned an influencer? Let them know
If you have mentioned anyone or any company in your post – let them know about it.
Here’s how to do it:
- Email the influencer – don’t push them to share, just give them a heads up and explain why you mentioned them.
- Tag them in a Google+ post – give them a shout out, don’t press them to share.
- @Mention them in a tweet – a tweet ending with (feat. @username) can work wonders.
Reach out to bloggers who publish roundups
A lot of bloggers publish roundups of top posts in their niche. Some of them on a weekly basis. Use Google search to find these roundups by using: “niche or keyword” + “roundup”, make a list of these bloggers and connect them. Get to know them before suggesting a link.
Reach out to bloggers who have relevant resource posts
Some bloggers curate lists of resources for their readers. If you write a top-notch post, search using Google to find some of these resource lists and reach out to those bloggers. You can search Google using the following phrase: “niche or keyword” + “resources”. Before reaching out, help the blogger out in some way. For example, consider promoting one of their posts.
Get your post syndicated to build authority and traffic
There are blogs that republish posts from other blogs. Full credit is given to ensure you retain ownership. This can be a great way of expanding your audience. A site like Business2Community, SteamFeed, Social Media Today, Forbes, Inc and a lot more actively publish syndicated content.
Re-purpose your blog post and expand your reach
Look at your blog post and think about how you can turn it into another piece of content. Content-type to consider:
- Video
- Audio
- Infographic
- eBook / PDF
- Slideshare presentation
Buy traffic to seed your success
Platforms such as Outbrain.com and StumbleUpon.com offer the option to buy traffic and it’s very cost-effective. StumbleUpon Ads work out slightly more expensive but there is the possibility of earning organic “Stumbles”.
Plan a guest posting campaign to promote your blog post
Out of everything I’ve listed, this is by far the most time consuming, but when you choose the right sites you can get incredible results. Start by identifying the top blogs in your niche and pitch them an idea for a guest post.
