For anyone who is looking to understand what exactly backlinks are and what they are for, the short answer is, they are like gateways to another universe, in a rabbit hole we call “the internet”. Each one takes you to a different location that’s related to the previous one.
Before we dive into the details of what are backlinks, what they do and how to get them, it’s a good idea to outsource your SEO to a local SEO agency. If you are looking for someone to take care of your SEO in Dubai, then there is no shortage of agencies that would do it for you.
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What do backlinks do?
You don’t have to be an experienced marketer or a developer to figure out that the search engines are using AI algorithms to rank websites. The whole point of this is to offer an enhanced experience to the general audience browsing the internet. You could fill your whole website with the top quality content, but as long as you don’t have a strong network of backlinks especially on the local websites, the chances of you getting under the search engine’s spotlight are very slim.
They are like certificates of authenticity from other websites. The more backlinks you have from the industry-relevant websites, the more attention you would receive from the search engines.
Is bigger, the better?
Well, for starters, having some links is better than having none at all, but it certainly helps to have backlinks from high domain authority websites. It’s like getting a certificate of authenticity from websites that are highly regarded by Google itself.
So would it help to get a backlink from any high domain authority website? As much as we want this to be the case, it’s not. Industry relevance is key here. Getting a backlink from Time or BBC for your property website might not help you as much as getting a link from some other online local platform that is famous for real estate news/blogging even though both Time and BBC receive tons of international traffic especially when you are looking to get discovered locally. If you think it’s too much work for you, then you could also reach out to your local SEO services to build a strong backlink network for you.
How to get them
If you are not sure about where to get the links from, you could always look up to your competitors who are already ranked. See where they are getting their links from, and you could reach out to the same websites and send out a proposal of your own.