Table of Contents
Are Amazon’s Missing Review Filters Hiding Important Customer Feedback?
Many Amazon shoppers notice something strange when browsing product reviews lately. The familiar sorting options vanished, and only a handful of top-rated reviews appear instead of the full range of customer opinions. This change affects how people make buying choices since they can no longer filter reviews by date or star rating.
Who’s Affected?
The problem isn’t just hitting regular shoppers. Amazon Vine members—people who test products for free—also report frustration. These trusted reviewers say their detailed feedback gets buried under the new system. Desktop users face the worst experience, while mobile app users still access some older features.
Timeline and Complaints
Problems started showing up in early November 2025, possibly during website updates for holiday shopping. Users across Reddit and X share similar stories:
- Clicking one-star ratings now redirects to five-star reviews only
- The “most recent” sorting option disappeared completely
- Scrolling through all reviews became necessary to find negative feedback
- Vine program participants cannot locate their own posted reviews
Why This Matters
Customer reviews exist to help buyers understand products through real experiences. When Amazon limits which reviews people see, it defeats that purpose entirely. Shoppers rely on recent reviews to spot counterfeit items, quality drops, or shipping problems. Without date sorting, they miss crucial information about current product conditions.
What Might Explain This?
Amazon hasn’t released any official statement yet. Some theories suggest the company wants to reduce fake positive reviews that plague the platform. Others think it’s meant to speed up browsing during busy shopping periods. However, the execution feels broken from a buyer’s perspective.
Not Everyone Sees the Problem
Interestingly, some users report normal review access without any issues. This inconsistency suggests the problem might be a technical bug rather than an intentional feature change. Time will tell whether Amazon fixes this or rolls out the change permanently.