Augmented Reality (AR) and Virtual Reality (VR) are emerging technologies that have brought great changes to the world. While the technology is still in its early stages, it has helped businesses develop awesome applications and enabled customers to experience a completely new way of interacting with online applications and objects.
According to GlobalNewsWire, the AR/VR market is expected to grow to $1,274.4 billion by 2030, and there is a lot of potential for this technology to grow. In this article, we will uncover the future of augmented and virtual reality technology. But first, let’s start with a brief introduction to these technologies.
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What are AR/VR Technologies?
Augmented reality is a technology that combines physical and virtual worlds in a way that provides near-realistic experiences to users with the help of 3D software, visuals, sounds, and other supporting elements. It is a technology that helps you look at products in 3 dimensions by projecting a 3-D object of the product on a planar surface.
On the other hand, virtual reality is a technology that allows users to immerse themselves in a computer-generated 3D virtual environment with the help of VR devices. In virtual reality solutions, users can move around a virtual world built using imagination, creativity, and 3D modeling skills without any hindrances.
While both of these technologies are unique, businesses have started adopting them at different levels to enhance their user experience, research, or simulation processes. In the coming years, it is surely going to grow by many folds, and some of the trends that we discuss in the upcoming section will play a pivotal role in its growth to mainstream technology.
What is the Future of AR/VR Technologies?
AI’s entry into the AR/VR space.
AI is a revolutionary technology that has applications in all sectors, and it can surely work well with integrations in other technologies. Many businesses are already using AR/VR, although soon there will be a time in the future when all three of these technologies will be integrated to build awesome AR/VR applications with ease.
With AI tools like large language models, text-to-image, and other advanced models, building virtual reality applications will become much easier. Such AI tools can develop images used in the virtual world and will help companies build effective storylines for their VR applications that keep users connected to the apps.
With such novel use cases of AI in AR/VR development, many companies will soon realize these benefits, introduce AI into their development workflows, and build applications faster.
AR in automotive
The automotive industry is a place where AR and VR technologies can be used at scale for various use cases. Virtual reality solutions can be used to train autonomous driving models without risking lives or making any losses. Moreover, different metrics can be captured accurately for fine-tuning the autonomous driving models before they are ready to hit the roads.
Many car manufacturers provide exceptional experiences to customers ordering customized car models with choices in real-time. Suppose a customer wants to have a car with wooden dashboards made of a specific type of wood. The AR model of the car can be given that texture and shown to the customer so that they can make informed customization decisions. This can also help customers feel their cars before they are delivered.
Moreover, virtual reality solutions can be used to provide customers with a tour of the car factories right from the comfort of their homes or showrooms. Such personalized experiences will have a significant impact on sales and revenues for companies that adopt this technology.
Higher growth through 5G
The fifth generation of internet and mobile connectivity technology is just around the corner. It is positioned to be far better than all the previous generations, offering data transfer speeds up to 20 Gbps, which is 200 times faster than the speed offered by 4th generation protocols.
With such high data transfer speeds, developing and publishing data-heavy augmented reality apps will never be an issue anymore. 5G will help companies provide superfast and real-time experiences through their AR applications.
5G will also allow devices of all kinds to work with AR applications without relying on device hardware, as entirely compiled AR packages can be transferred from server to client at rapid speeds.
Introduction to WebAR
Since the start of AR, it has been used in mobile apps, where users would have to download personalized applications to experience AR features. However, this is a lengthy process, and not everyone will find it feasible. Due to this, companies will move towards building webAR applications.
WebAR is the use of web technologies for delivering AR solutions through browsers. Such applications do not require special installations and can be used by many customers. All major browsers like Chrome, Firefox, and Safari now support web AR functionalities, and companies have started building on this already.
Better healthcare services with AR/VR
AR/VR are the two technologies that extending to millions. reality AR/VR’s most significant contribution will be in medical and healthcare services. These industries can be highly dangerous for new doctors and patients assigned to them. One way healthcare workers can use AR/VR technology in the future is by developing realistic simulations that can be used to simulate emergencies and complex surgeries without performing actual surgeries.
Healthcare workers can also connect with their patients and help them understand their ailments. It provides them with realistic insights into their bodies and how their diseases are affecting them internally so that they can take better care.
Conclusion
While the future of AR/VR technology is bright and there are thousands of use cases for these technologies, it makes sense for companies to start adopting them early. You can become the leader in this segment by building expertise and launching products before everyone else. Moreover, if you have an innovative app idea that you want to explore, you can get in touch with AR/VR development companies that can help you develop your customized solutions.