According to AT&T’s Privacy Policy, type of customer data collection categorizes into three programs: Relevant Advertising, Enhanced Relevant Advertising, and External Marketing and Analytics. Each program collects different set of data for different purposes ranging from legal requirements to advertising purposes.
For example, AT&T collects customer data like TV viewing, location, or information about the apps used or the websites visited to place into demographic or interest categories like ‘sports enthusiast’ or ‘coffee lover.’
AT&T says it may share customers’ demographic details, among other information, with “advertisers, programmers and networks, social media networks, analytics firms, ad networks, and other similar companies.”
AT&T’s Privacy Center provides choices to customers for control of their data.
The steps describe in this article guide you how to opt out AT&T’s Relevant Advertising, Enhanced Relevant Advertising, and External Marketing and Analytics program.
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Content Summary
To opt out of Relevant Advertising program
To opt out of Enhanced Relevant Advertising program
To opt out of External Marketing & Analytics Reports program
To opt out of Relevant Advertising program
Step 1: Log in to AT&T account.
Step 2: Go to the Manage Your Privacy Choices page.
Step 3: Select Relevant Advertising option under Control how we use your data.
Step 4: Scroll down to locate the Account option, toggle the Allow use option to No.
To opt out of Enhanced Relevant Advertising program
Step 1: Log in to AT&T account.
Step 2: Go to the Manage Your Privacy Choices page.
Step 3: Select Enhanced Relevant Advertising option under Control how we use your data.
Step 4: Scroll down and toggle all option to No.
Step 5: If you are the account owner and there are multiple phone lines on your plan, select the Restrict User option to make sure the other phones numbers can be opted in.
To opt out of External Marketing & Analytics Reports program
Step 1: Log in to AT&T account.
Step 2: Go to the Manage Your Privacy Choices page.
Step 3: Select External Marketing & Analytics Reports option under Control how we use your data.
Step 4: Scroll down to locate the Account option, toggle the Allow use option to No on your phone number, and, if you have one, any number on your family plan.
