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Solved: How to fix Roku displaying Spanish ads during English streaming?

In this guide, we will provide you with practical solutions to tackle the frustrating problem of Roku displaying Spanish advertisements while you’re streaming content in English. Roku, known for its digital media players and ad-supported video-on-demand service, has become a popular choice for streaming enthusiasts. However, like any technology, it’s not immune to occasional glitches. Currently, some users are encountering a perplexing issue with their Roku devices.

Many Roku users have reported the inconvenience of encountering Spanish-language advertisements while streaming content in English. While ads might not be the primary focus of your viewing experience, it’s reasonable to expect that the content, including advertisements, should align with your language and region settings. Unfortunately, that’s not always the case, and this problem has persisted for months without an official fix.

Despite the lack of an official solution, we have gathered a few effective workarounds to help you address this issue. Let’s explore these solutions to ensure a seamless streaming experience on your Roku device.

Solved: How to fix Roku displaying Spanish ads during English streaming?

Solution 1: Refresh Roku Language Settings

To begin addressing the issue of Spanish ads appearing while streaming in English, follow these steps:

Step 1: Visit the Roku website using your computer or mobile device.

Step 2: Ensure that your preferred language setting is configured as English. If it’s not set to English, change it immediately.

Step 3: In case your language setting is already set to English, temporarily switch it to a different language.

Step 4: Wait for a minute or two with the changed language setting.

Step 5: Finally, switch the language setting back to English.

This process helps refresh your language preferences on Roku and may resolve the problem of Spanish ads during English streaming. Continue to the next solution if needed.

Solution 2: Change Region Settings

Another potential fix to address the problem of Roku displaying Spanish ads while streaming in English is to adjust your region settings. Follow these steps to change your region to a location where English is the primary language, such as the US or the UK:

Step 1: Visit the Roku website using your computer or mobile device.

Step 2: Log in to your Roku account.

Step 3: Locate and access your account settings.

Step 4: Look for the region or location settings.

Step 5: Change your region or location to a country where English is the primary language (e.g., United States or United Kingdom).

Step 6: Save your changes.

Changing your region settings may help align the ads with your language preferences during streaming. After making this adjustment, check if the issue of Spanish ads persists.

Solution 3: Enable Personalized Ads

Another effective method to address the issue of Roku displaying Spanish ads while streaming in English is to enable personalized ads. Personalized ads are tailored based on your online activities, including your search history and the content you’ve watched. By enabling this setting, you can ensure that you receive targeted ads for your region, which should result in commercials being in the English language.

Here’s how you can enable personalized ads on Roku:

Step 1: Access Roku Settings on your device.

Step 2: Navigate to the “Privacy” section.

Step 3: Choose “Advertising.”

Step 4: Turn off the option for “Limit Ad Tracking.”

Enabling personalized ads can help ensure that the advertisements you see align with your language preferences, especially if you primarily watch English content. However, keep in mind that some third-party content providers, such as Netflix, may have their own rules and settings that can affect ad delivery. While Roku provides these options, the extent of control that service providers have over the ad experience may vary.

By following these steps and enabling personalized ads, you can enhance your streaming experience on Roku and enjoy content in your preferred language.

Solution 4: Clear Roku Cache

If the issue persists, consider clearing the cache on your Roku device. Here’s how:

Step 1: On your Roku remote, press the Home button to navigate to the home screen.

Step 2: Using the remote, press the following buttons in sequence: Home (5 times), Up (1 time), Rewind (2 times), and Fast Forward (2 times).

Step 3: This key sequence will open the Roku platform’s hidden menu. From there, select “Platform Secret Screen.”

Step 4: Locate and choose the “Clear cache” option. Confirm the action when prompted.

Step 5: Once the cache is cleared, restart your Roku device. Go to “Settings” > “System” > “System restart” and select “Restart.”

Clearing the cache can often resolve issues related to language settings and ad display.

Solution 5: Contact Roku Support

If the problem continues despite trying the above solutions, it’s advisable to reach out to Roku customer support for further assistance. They can provide tailored guidance and investigate the issue more closely to ensure it is resolved effectively.


In conclusion, the solutions provided in this guide offer effective ways to address the problem of Roku displaying Spanish ads while you are streaming content in English. While the official resolution from Roku’s developers is pending, these workarounds can help improve your streaming experience. By following these steps, you can enhance your Roku streaming experience and enjoy content in your desired language. If Roku developers address this issue in the future, we will update this guide accordingly. Until then, these workarounds should help resolve the problem.

Alex Lim is a certified IT Technical Support Architect with over 15 years of experience in designing, implementing, and troubleshooting complex IT systems and networks. He has worked for leading IT companies, such as Microsoft, IBM, and Cisco, providing technical support and solutions to clients across various industries and sectors. Alex has a bachelor’s degree in computer science from the National University of Singapore and a master’s degree in information security from the Massachusetts Institute of Technology. He is also the author of several best-selling books on IT technical support, such as The IT Technical Support Handbook and Troubleshooting IT Systems and Networks. Alex lives in Bandar, Johore, Malaysia with his wife and two chilrdren. You can reach him at [email protected] or follow him on Website | Twitter | Facebook

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