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Key Takeaways
- Apple charges a 30% fee for ads boosted on Facebook and Instagram iOS apps, which makes them more expensive for advertisers.
- You can avoid this fee and save money by boosting your ads on desktop or mobile browser, adding prepaid funds to your ad account, or using Meta Business Suite or Ads Manager.
- These tricks will help you get the same or better results for your ads without paying extra.
Apple takes a 30% cut from the payments of ads boosted on Facebook and Instagram iOS apps. This means that advertisers have to pay more for the same results. But don’t worry, we have some smart ways to help you dodge this fee and save money on your ads.
What is the Apple Service Charge?
The Apple Service Charge is a fee that Apple charges to app developers who offer in-app purchases or subscriptions. This fee is 30% of the total payment amount. Meta, the company that owns Facebook and Instagram, has to pay this fee to Apple for the ads boosted on their iOS apps. Meta then passes this fee to the advertisers, making their ads more expensive.
How to Avoid the Apple Service Charge?
There are three simple tricks that you can use to avoid the Apple Service Charge and save 30% on your Facebook and Instagram ads. These are:
Method 1: Boost on Desktop or Mobile Browser
You can boost your posts on desktop or mobile browser instead of using the iOS apps. This way, you can avoid the fee completely and get the same results. The fee only applies to the ads boosted on the iOS apps, so if you don’t use them, you won’t pay extra.
Method 2: Add Prepaid Funds
You can add prepaid funds to your ad account on desktop or mobile browser. Then, you can use these funds to boost your ads on the iOS apps without paying the fee. It’s like using a gift card to pay for your coffee. You pay the gift card amount upfront, but you don’t pay any service charge when you use it.
Method 3: Use Meta Business Suite or Ads Manager
You can use Meta Business Suite or Ads Manager to create and manage your ads without any service charge. These are powerful tools that offer more features and options for your ads. You can also access more insights and analytics to optimize your ads.