Architecting Front-End Stack for Multi-Screen Pay TV Services

With direct-to-consumer OTT experiences increasingly becoming the economic growth vehicles for media and technology companies, platform fragmentation can create a compounding problem that will impact business velocity if not managed correctly. Read on this article to learn about strategic imperatives as it relates to choosing a cross-platform framework that underpins your front-end tech stack. These […]

Media and Video News Headline Updated on 30 October 2019

The headline on 30 October 2019 Bell Media signed a long-term exclusive deal with Warner Bros. International Television Distribution to bring original programming from WarnerMedia’s HBO Max to Canada beginning in 2020. Source: PR Newswire > Bell Media Seals Long-Term Deal with Warner Bros. International Television Distribution to Bring HBO Max Original Programming to Canada […]

Media and Video News Headline Updated on 9 October 2019

The headline on 09 October 2019 SpotX expanded partnership with AMC to power programmatic monetization for over-the-top (OTT) video throughout the Halloween season. Annual FearFest programmatic event and The Walking Dead premiere expected to earn high viewership for AMC, allowing media buyers to reach targeted viewers at scale through SpotX. Viewers can access AMC programming […]

How to Build the Compensation Model for Influencer Strategy and Get Avoid from Scammers

Influencer is actually the celebrity on the social media platform. Influencers help the brand in growing their business and business corporation or brands are paying against their efforts, and this is the best way for gaining real and automatic Instagram likes. But we have noticed many brands don’t know how to build the compensation influencer […]