Salesforce CMCA: Which Marketing Cloud capability allows for secure transmission of the email address?

Question

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address?

A. CloudPagesURL AMPscript function
B. Web Analytics Connector
C. Link Wrapping

Answer

A. CloudPagesURL AMPscript function

Explanation

Answer: The Marketing Cloud capability that allows for secure transmission of the email address through a URL parameter from a promotional email is:

A. CloudPagesURL AMPscript function

Explanation: The CloudPagesURL AMPscript function is a feature in Marketing Cloud that allows for secure transmission of data, including the email address, through a URL parameter from a promotional email to a landing page. This function generates a secure URL that includes encrypted information, ensuring the privacy and security of the data being transmitted.

Here’s how it works:

1. When creating the promotional email, you can use the CloudPagesURL AMPscript function to generate a URL that includes the email address as a parameter. For example, the URL could be something like: %%=CloudPagesURL(1234, ‘EmailAddress’, SubscriberEmailAddress)=%%.
2. When the subscriber clicks on the link in the email, the URL with the encrypted email address parameter is sent to the landing page.
3. On the landing page, you can use AMPscript or server-side JavaScript to retrieve the email address from the URL parameter and perform any necessary actions.

By using the CloudPagesURL AMPscript function, you can ensure that the email address is securely transmitted from the promotional email to the landing page, protecting the privacy and integrity of the data.

Option B. Web Analytics Connector is not directly related to the secure transmission of email addresses through URL parameters. It is a feature that allows integration between Marketing Cloud and external web analytics platforms for tracking and reporting purposes.

Option C. Link Wrapping is a feature in Marketing Cloud that allows you to track the clicks on links in your emails. While it provides tracking capabilities, it does not specifically address the secure transmission of email addresses through URL parameters.

In conclusion, the correct option for secure transmission of the email address through a URL parameter from a promotional email is A. CloudPagesURL AMPscript function.

Reference

• CloudPagesURL Function – AMPscript
• The AMPscript Guide – CloudPagesURL
• Sites: Cloud Pages URL | Marketing Cloud APIs and SDKs | Salesforce Developers
• Make CloudPages accessible through CloudPagesURL function in non-email channels | IdeaExchange (salesforce.com)
• Web Analytics Connector (salesforce.com)
• Mountain Point – Articles
• html – Word wrap a link so it doesn’t overflow its parent div width – Stack Overflow
• css – Inline wrapping of hyperlink text in HTML anchor tag – Stack Overflow
• html – How do I make entire div a link? – Stack Overflow
• Sites: Request Parameter | Marketing Cloud APIs and SDKs | Salesforce Developers
• Add URL parameters directly to landing page URLs – Search Ads 360 Help (google.com)
• CloudPages – Creating a Landing Page in Marketing Cloud | Trailhead Live (salesforce.com)

Salesforce Certified Marketing Cloud Administrator CMCA certification exam practice question and answer (Q&A) dump with detail explanation and reference available free, helpful to pass the Salesforce Certified Marketing Cloud Administrator CMCA exam and earn Salesforce Certified Marketing Cloud Administrator CMCA certification.