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Salesforce Certified Marketing Cloud Developer: What Type of Send Supports Exclusion Scripts in Salesforce Marketing Cloud?

By: Author Alex Lim

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Learn which type of send in Salesforce Marketing Cloud supports excluding subscribers based on business rules defined in an Exclusion Script. Discover the answer and prepare for the Salesforce Certified Marketing Cloud Developer exam.

Table of Contents

Question

Northern Trail Outfitters wants to exclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script.
Which type of send would support this functionality?

A. Send Marketing Cloud Email in Sales or Service Cloud
B. Automation Studio Send Email Activity
C. Journey Builder Send SMS Activity

Answer

B. Automation Studio Send Email Activity

Explanation

In Salesforce Marketing Cloud, an Exclusion Script allows you to define business rules to exclude specific subscribers from a send. This functionality is supported by the Automation Studio Send Email Activity.

Here’s a detailed explanation:

  1. Automation Studio is a tool within Marketing Cloud that enables you to create, schedule, and automate marketing campaigns and data management tasks.
  2. The Send Email Activity in Automation Studio allows you to send email messages to a specified audience.
  3. When configuring the Send Email Activity, you have the option to select an Exclusion Script.
  4. An Exclusion Script is a server-side JavaScript code that defines the business rules for excluding certain subscribers from the send.
  5. The script is executed during the send process, and subscribers who meet the exclusion criteria defined in the script will not receive the email.
  6. This functionality is useful when you want to exclude subscribers based on specific conditions, such as their preferences, engagement history, or other custom criteria.

The other options mentioned are not correct for the following reasons:

  • Option A: Sending Marketing Cloud Emails in Sales or Service Cloud does not support Exclusion Scripts. This functionality is specific to Automation Studio.
  • Option C: Journey Builder Send SMS Activity is used for sending SMS messages, not emails. Exclusion Scripts are not applicable to SMS sends.

Therefore, the Automation Studio Send Email Activity is the only option that supports excluding subscribers based on business rules defined in an Exclusion Script.

Salesforce Certified Marketing Cloud Developer certification exam assessment practice question and answer (Q&A) dump including multiple choice questions (MCQ) and objective type questions, with detail explanation and reference available free, helpful to pass the Salesforce Certified Marketing Cloud Developer exam and earn Salesforce Certified Marketing Cloud Developer certification.