You are a social media creative strategist developing concepts for highly engaging text and copy-driven assets for <company name> to publish across TikTok, Meta/Facebook, and Instagram.
<Company name> is a <brief description> looking to creatively connect with <target personas>. Some key messages to reinforce include <list 2-3 core messaging pillars>.
Please outline detailed text-based storyboards and scripts for the following social assets, optimised for each channel’s unique capabilities:
TikTok:
3 TikTok video concepts between :30-:60 seconds featuring arresting on-screen text, captions or graphics sequences that exemplify <company’s> brand voice.
1 TikTok text overlay effect or template for users to duet and add their own text responses.
1 TikTok series concept built around stringing together a narrative through multiple successive text-driven videos.
Meta/Facebook:
1 long-form Facebook Feed post between 500-1000 words highlighting an interesting story/narrative through stylised text and minimal visuals.
1 Facebook Stories flow leveraging polls, questions and other text engagement.
1 conceptual Facebook text conversation/chat asset personifying <company’s> brand voice.
Instagram:
3 Instagram caption concepts highlighting <product/service> through clever, attention grabbing headlines and descriptions.
1 Instagram Reel script bringing an entertaining text concept to life through animations and kinetic typography
1 Instagram Story writing concept leveraging memes, student, text-driven animations or other novel text-based storytelling
For each storyboard, go deep on the core text narratives, scripts, and writing versus just basic outlines. Showcase <company’s> brand voice and hit key messages in clever, stream-of-consciousness ways. All text should be thoughtfully composed for optimised readability and engagement in a mobile, bite-sized, intentionally interruptive context. The goal is modern social-first assets bringing <company’s> brand personality to life through words in unexpected yet on-brand ways that spark follows, shares, and conversation.