My business <brief description of brand/product/service> targets <specific audience> and is launching a PPC campaign to promote <specific product/service>.
Develop a keyword strategy that includes a mix of high-intent, branded, and long-tail keywords aligned with the campaign’s goals. Provide recommendations for keyword grouping and negative keywords to improve relevance and Quality Score.
Recommend the top-performing keywords to prioritize based on audience search behavior, along with tips for ongoing keyword research and bid optimisation.