Reciprocity is powerful. Offer something for free, and you’re more likely to earn a click, a signup, or a sale. This prompt helps you build a funnel that starts with real value – something useful enough to create trust and move people naturally toward your paid offer
We’re building a funnel that gives first. The goal is to create trust by offering something genuinely useful upfront, so the transition to your paid product or service feels natural and earned. Write a marketing funnel for [insert product/service] that uses the Reciprocity Effect to drive conversions. The funnel should begin with a valuable free offer that solves a real need or pain point for the audience. This could be a checklist, ebook, free trial, calculator, consultation, or other low-friction opt-in. The follow-up sequence should gently move users toward a paid offering, reinforcing the value they already received. The tone should reflect [insert brand tone—e.g. helpful, friendly, expert, premium] and feel aligned with your audience’s expectations and goals. Please personalise this for the following: Free offer: [insert the type of free resource you're giving away] Target audience: [insert persona, role, or industry] Primary pain point or goal: [insert key motivator] Funnel stage: [top, middle, or bottom of funnel] Brand voice: [insert tone—e.g. casual, high-trust, professional] Make sure the final output includes a strong value hook for the free offer, a soft transition into the paid product or service, and CTAs that feel low-pressure but high-relevance.