The right way to write PPC ads is to test
Get some inspiration by mixing and matching ad elements below to concoct the winning formula to your PPC ads!
- Use dynamic keyword insertion
- Try irregular punctuation
- Use all the space in an Ad
- Use little space in the Ad
- Use subdomain (keep dest. URL the same)
- Add a subfolder to the end display URL
- Use quotation marks
- Ask a questions?
- Use unique selling propositions
- Do the opposite of competition
- Make your offer time sensitive
- Add seasonal Ad copy
- Add a short testimonial
- Use social proof
- Add a call to action
- Use pricing in the Ad
- Add a discount (% or $ off)
- Use reverse headlines
- Use funny or silly
- Use a scary tone
- Make your Ad rhyme
- Use alliteration
- Use copyright or trademark symbols
- Talk benefits of using you
- Black space using (recommended)
- Official site
Testing notes
- Depending on the size of the adgroup, always test 2.4 ads against each other.
- Try to use a period at the end of description line 1. This will give you an extended headline in positions 1-3.
- Use either of the ad rotation settings “rotate evenly” or “rotate indefinitely” to best split test your ads.
- Using parameters in BingAds will give you greater control over your ads.
- The biggest factor in quality score is CTR, so test away!
- Use statistical significance when determining if an ad has enough data to be the winner.
- If you use keywords in your ad they will be bolded.
- Adwords Editor makes creating building and managing ads in bulk easy.