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Microsoft release Bing Ads API Version 9

Bing Ads API Version 9 is now available for developers. Bing Ads API Version 9 come with new functionality and improvements to existing features across Bing Ads web services including:

– Introduction of bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as data interchange formats.

– Support for new features related to compatibility with AdWords enhanced campaigns such as mobile device preference on ads, bid adjustments on device targets and site link extensions on ad groups.

– Streamlining of campaign management methods to reduce number of calls needed to manage keywords, ad groups, targets and campaigns.

– Ad Intelligence service consolidates the behavior of multiple existing methods to simplify usage.

– Addition of GetBudgetLandscape method to the Optimizer service.

– Ability to get reports for individual ad groups in ad extension reports and individual campaigns in budget reports. Also the removal of features deprecated in version 8 of the API.

– Removal of methods related to management of campaign analytics, the campaign management REST API and the notifications service due to low usage.

– Support for authenticating users who have linked their Bing Ads accounts with a Microsoft account using OAuth 2.0.

Bing Ads API Version 8 is now deprecated and will be sunset on June 1st 2014.

Alex Lim is a certified IT Technical Support Architect with over 15 years of experience in designing, implementing, and troubleshooting complex IT systems and networks. He has worked for leading IT companies, such as Microsoft, IBM, and Cisco, providing technical support and solutions to clients across various industries and sectors. Alex has a bachelor’s degree in computer science from the National University of Singapore and a master’s degree in information security from the Massachusetts Institute of Technology. He is also the author of several best-selling books on IT technical support, such as The IT Technical Support Handbook and Troubleshooting IT Systems and Networks. Alex lives in Bandar, Johore, Malaysia with his wife and two chilrdren. You can reach him at [email protected] or follow him on Website | Twitter | Facebook

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