Summary
- Microsoft is updating the Brand Kit management experience to simplify setup and ongoing maintenance for Brand Managers.
- The new experience adds clearer guidance for creating Brand Kits and streamlines management of brand assets such as templates, logos, images, icons, colours, and fonts.
- Existing Brand Kits and configured assets remain available, and Brand Managers continue using their existing permissions and workflows.
- Organizations using Brand Kits should inform Brand Managers and, if needed, identify the people responsible for brand governance.
- No tenant configuration change or other preparation is required.
Primary Service: M365
Admin Impact: Low
User Impact: Low
Release Start: 22 Oct 2026
Release End: 22 Oct 2026
Services: M365 Apps, M365 Copilot
Category: Stay informed
Tags: Admin Action, Feature Update, User Adoption
History
10/21/2026 Item Added to Message Center
Microsoft Message
Microsoft is updating the Brand Kit management experience to make it easier for Brand Managers to set up and maintain their organization’s Brand Kits. The updated experience provides clearer setup guidance, streamlined management of brand assets, and improved workflows as an organization’s brand evolves. This reduces the time and effort required to bring approved brand assets together and helps organizations scale on-brand content creation with Copilot.
Rollout schedule
General Availability (Worldwide): Available now
Impact on your organization
Who is affected
Organizations that use Brand Kits and Brand Managers who create or manage them
Platforms and services
- Microsoft 365 apps
- Brand Kits
What will happen
- Brand Managers will see a simplified experience for creating and configuring Brand Kits, with clearer setup and preparation guidance.
- Asset management will be streamlined for adding and managing templates, logos, images, icons, colors, and fonts.
- Brand Managers will have improved workflows for maintaining Brand Kits as their organization’s brand evolves.
- Existing Brand Kits and their configured assets will remain available.
- Brand Managers can continue to create and manage Brand Kits using their existing permissions and workflows.
Action required and recommendations
No action is required to prepare for this update.
We recommend that you:
- Inform Brand Managers in your organization about the updated experience.
- If your organization has not configured Brand Managers, consider identifying the appropriate individuals responsible for managing your organization’s brand and Brand Kits.
Learn more
- Configure access and governance for Brand Kits | Microsoft Support
- Create and Manage Official Brand Kits in Microsoft Copilot | Microsoft Support
Compliance considerations
No compliance considerations identified. Review as appropriate for your organization.