Summary
- Dynamics 365 Customer Insights – Data is gaining real-time web tracking and personalization for both known and unknown users.
- The feature lets organizations personalize website experiences based on prior anonymous browsing and later convert anonymous visitors into known profiles when contact details are provided.
- Both a pro-code API approach and a no-code Optimizely integration are included, so the capability may be used by technical teams or marketing teams depending on implementation.
- Microsoft states this is for awareness only and no action is required from admins.
Microsoft 365 Message Center ID: MC1462720
Primary Service: D365 Apps
Admin Impact: Low
User Impact: Medium
Release Start: 30 Sept 2026
Release End: 30 Sept 2026
Last Modified: August 27, 2026
Category: Stay informed
Tags: New feature
Status: Launched
Products & Platforms: Dynamics 365 Apps
History
8/27/2026 Item Added to Message Center
Microsoft Message
We are announcing the ability to use real-time web tracking and personalization for known and unknown users in Dynamics 365 Customer Insights – Data. This feature will reach general availability on September 30, 2026.
How does this affect me?
This feature enables two key capabilities: website personalization for known and unknown users, as well as conversion of unknown users to known users.
- Track unknown user activity. When users return to your site, personalize it based on their previous browsing behavior on your site.
- Personalize your website using a pro-code API-driven approach for experienced development teams or use built-in integration with Optimizely to personalize your site using a no-code approach.
- When an unknown user provides you with contactable details like an email address or phone number, you can convert the unknown user into a known profile that persists the tracked activity data from when they were an unknown user.
What action do I need to take?
This message is for awareness, and no action is required.
If you would like more information on this feature, please visit Real-time web tracking and personalization for known and unknown users.