10 Ways to Grow Your Social Media Presence

Let’s face it! No business or brand can survive and thrive in this digital age without social media presence. However, having accounts on various social media platforms is not enough. You have to plan and get the right strategies to increase your social media presence and gain from it.

Arguably, it is possible to turn millions of social media users into your customers with the right and impressive campaigns. That is why many big brands and businesses today spend a lot of resources on campaigns to maintain their presence. Many have succeeded, and they enjoy a massive following. You can do the same for your business.

In this article, we explore ways to build your presence on social media like a pro. If you use these strategies consistently, they can help you hit levels you have never reached before. Here we go:

Know Your Audience and Set SMART Goals

The first thing you need to do is plan before committing your resources to market your business or brand on social media. You need to identify your audience and set SMART goals that will progressively help you increase visibility. Going to social media because everyone else is there is the wrong reason.

You have most likely come across the word SMART, but do you know how to implement them? As you possibly know, it means specific, measurable, achievable, relevant, and time-bound. In the context of social media, a SMART goal would be something like this: in one month, we will post content and respond to at least 50% of queries instantly.

Seek the Help of Digital Marketing Agencies

Marketing a new business can be a challenge. Key challenges include competition from established businesses, distractions and limited budget. Also, the confusion arising from the many digital marketing options and the emergence of social media can be overwhelming. To overcome such challenges, the services of digital marketing Milwaukee might be of great help to you.

Marketing agencies in Milwaukee that specialize in your niche are a great resource. Their experience and expertise in increasing social media presence is thus useful. Most importantly, with them, you get the chance to develop and use proven actionable plans for increasing your presence on social media.

Link Your Official Website to Your Social Media Profiles

Another way to increase your social media presence is to direct the traffic from your website to your pages. Each day, your website gets visitors. You will enjoy traffic if you have a great site. Such a site should have great content optimized for search engines. That way, you increase the number of visits and grow your business.

It is pretty easy for your visitors to follow you on social media if you have icons on your website linking to your social media pages. So, make sure you have such icons and let them be in strategic places of your website content. With that, your visitors can also read your posts on your official website and social media. If you have any challenges, Milwaukee digital agency will help you.

Create the Best Content

You will only enjoy a massive following on social media if you can produce the best content. Unlike superstars who get instant followings for who they are, your new business or brand needs marketing. Thankfully, it is easy to gaging content:

• Avoid being too promotional
• Share news and positive stats relevant to your niche
• Develop a posting schedule
• Let your content be educative and inspiring

Use Keywords to Optimize Your Social Media Profiles and Content

Think about the words people would use on Google to search for you. So, make it easy for them to identify you or your business. You can use keywords without stuffing them or making them sound unnatural. Please, when using keywords, note the following:

• Longtail keyword phrases are okay
• Use variations
• Identify opportunistic areas and use keywords to target them
• Insert keywords in titles, meta descriptions, and content
• Always use keywords naturally

Each time you make posts, make sure that the content is engaging, high-quality, and has all relevant keywords. With such a move, and with the help of Milwaukee SEO company, you increase your chances of getting followers for your social media accounts and website.

Respond to Inquiries and Posts

You do not expect to enjoy a huge following, yet, people know that you hardly have time for them. So, engage with them. Answer their questions and let them know that you value their time. If you can respond to everyone satisfactorily, rest assured that you will have many people engaging you. When they come, listen and help them find what they need from you.

Automate Your Pages but Find Time to be Present as Well

It is good to automate your processes, including your interaction with followers on social media. However, you also need to know that being on autopilot 24/7 is not good. Some human presence is, therefore, necessary. These suggestions can help you strike a balance:

• Use chatbots
• Link chatbots to human agents
• Plan a variety of automatic messages
• Share at best times automatically

Use Relevant Hashtags

Using hashtags, especially on Facebook and Twitter, can help you get followers. You, however, have to remain as relevant as possible with such tags. More precisely, ensure that you are careful since not all posts require hashtags. Here are basic rules and tips when using them:

• First, ensure that your accounts are public
• Do not string words many words together when using hashtags
• Avoid using symbols, punctuation, or unnecessary spaces
• Keep your hashtags short and memorable

Create an Integrated Marketing Calendar

To ensure that each social media marketing initiative you do yields good results, you need an integrated approach. Integrate events, educational content, blog posts, videos, infographics, and others into your calendar. In doing so, you get a perfect mix.

You can target all sectors relevant to your business with an integrated approach. Remember that your platform attracts a wide array of customers. Some want to read great content, others want to watch, and others want to engage with you. To grow your presence and audience, you need to bring all these onboard and meet their needs. That is what the Milwaukee digital marketing agency does by the way, and it works.

Diversify Your Platforms

Social media does not refer to Facebook and Twitter alone. You need to promote your presence on other platforms also. So, diversify your social media campaigns to Instagram, Google Plus, and Pinterest. You will find a wonderful audience there and grow your business as well.

As you look to attract followers on different platforms, learn what works best on each of them. For instance, pics and videos are great for Instagram, short stories or messages are perfect for Twitter, and Facebook is also great for breaking news, events, and related stuff.

Conclusion

Small tactics and strategies can help you improve your presence on social media. Your growth might not happen overnight. With consistency, you will attract a good following. And when you get the numbers, also strive to maintain them by keeping your social media pages alive! That’s it! Start now and see your presence improve!