7 Fixes to Resolve Facebook Ad Campaigns Active But Budget Not Spent

Experienced your Facebook ad active but not spending? You’re not alone. Advertisers often encounter this puzzling issue. Here, discover practical solutions to revive your campaigns.

Fix 1: Review Payment Settings for inactive spending on Facebook ad

1. Visit Ads Manager, then click “Billing.”
2. Ensure your payment method is current and funded.
3. Adjust billing limits if applicable.
4. Check for outstanding balances and settle if any. Validating and updating payment settings ensures smooth spending on active Facebook ads.

Fix 2: Ensure Adherence to Policies

To avoid ad delivery issues:

1. Review ad content, ensuring compliance with Facebook’s policies.
2. Modify any controversial or guideline-conflicting content.
3. Resubmit the ad for review after adjustments. Ensuring ad content aligns with policies secures proper ad delivery on Facebook’s platform.

Fix 3: Expand Target Audience

To boost ad delivery:

1. Access Ads Manager and check campaign targeting.
2. Broaden audience by adjusting demographics, geography, or interests.
3. Confirm audience size isn’t too small using Facebook’s audience gauge. Expanding target criteria ensures a sufficient audience size for effective spending on Facebook ads.

Fix 4: Optimize Bidding and Budget

For improved spending:

1. Raise low bid amounts for better ad auction success.
2. Set a daily budget sufficient to reach your audience.
3. Switch to automatic bidding for optimized strategies. Adjusting bids and budget ensures competitive ad placement and efficient spending on Facebook.

Fix 5: Review Ad Schedule

For enhanced ad visibility:

1. Confirm ads run during peak audience activity.
2. Adjust schedule for better visibility and engagement.
3. Consider continuous ad running initially, then refine based on performance. Aligning ad schedules with audience peak times ensures better visibility and engagement on Facebook.

Fix 6: Enhance Ad Quality

For improved engagement:

1. Gauge audience feedback on ads.
2. Improve visual appeal and message clarity.
3. Utilize A/B testing for effective ad variations. Enhancing ad quality ensures better engagement and resonance with your audience, improving ad delivery on Facebook.

Fix 7: Reach Facebook Support  for unresolved issues

Contact Facebook Support for specialized assistance and insights specific to your account, resolving complex or technical issues beyond standard troubleshooting.

Also read: 5 Quick Fixes to Unlock Facebook Ad Account “Temporary hold unsuccessful”