When online casinos appeared, many believed that it was the beginning of the end for brick-and-mortar venues. The lockdowns of 2020 were considered the final nail in the coffin of the gambling industry as we know it. Yet, it turns out, both types of casino venues keep on operating and bringing players more exciting and profitable gaming opportunities.
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Why Play at Online Casinos?
Web casinos have many distinct advantages that land-based establishments can’t offer. Due to space limitations, traditional gambling houses can offer only so many games. With these casinos, the options are endless. A highroller-oriented casino brand can have a library stacked with more than 5,000 games of all genres.
Versatile bonuses and promotions are another major selling point of these gambling sites. For a relatively budget-friendly amount, the player can trigger all sorts of deals. Still, it is important to remember that online casino offers can be a double-edged sword. Although bonuses sound fun and generous, the rollover requirement can highly affect one’s ability to withdraw.
Online-based casinos also enable their patrons to play whenever they want. With the rise of mobile gambling, there is no need to plan for a casino visit. All games, bets, bonuses, and payments are available 24/7. Such convenience cannot be beaten.
New Era of Land-Based Gambling
Yet, it would be naive to think land-based operators are doing nothing to improve their position in the market. They are constantly expanding on their offerings, as well as including certain practices that make online casinos so popular. The best brands are even able to build upon the gambling experience in a responsible manner.
Operators that have both land-based and digital businesses allow players to keep the same account when visiting both casinos. Games can be easily connected to online accounts, so the player can continue their session at home or on the casino floor.
They are also focusing on unified reward systems, thus allowing their customers to collect points in venues and on digital platforms on the same account. Points earned online can be redeemed for physical casino perks, such as free meals and hotel stays.
Land-based casinos are increasingly accepting digital wallets and similar payment options to allow players to get down to business as soon as they enter the parlour. In fact, many traditional venues have become nearly 100% cashless, allowing players to load money via apps instead of visiting the cage cashiers.
Many standard casinos are integrating online sportsbooks, allowing users to place bets on sports events through mobile apps. In-person gaming is usually still available at the premises, but mobile wagers make the whole experience straightforward.
Ultimately, land-based casino houses have upgraded the way they collect and analyze data. They are keen on learning about players’ habits to create attractive and personalized experiences.
Improving on the Player Experience
Both types of gambling have a loyal audience. That being said, both of them also want to attract as many users as possible. It is no longer uncommon to see land-based brands collaborating with online platforms to create an engaging environment with numerous benefits. It is also very cost-effective, as KYC procedures and running efficient customer support come with a hefty price tag.
Sharing the same customer base and allowing gamblers to get the best of both worlds could be the future of the online casino offering in Canada. For this trend to reach its full potential, local authorities must follow a more open-minded regulatory framework.