Get smarter about AI search with these 15 actionable optimisation tips.
Table of Contents
- Tip 1: Craft AI-Friendly Headlines
- Tip 2: Prioritize User Intent
- Tip 3: Optimize for Featured Responses
- Tip 4: Use Natural Language
- Tip 5: Focus on Semantic SEO
- Tip 6: Build Authoritative Content
- Tip 7: Update Content Regularly
- Tip 8: Target “How-To” and “Why” Content
- Tip 9: Leverage Structured Data
- Tip 10: Keep Content Skimmable
- Tip 11: Optimise for Voice Search
- Tip 12: Address Related Questions
- Tip 13: Create Comprehensive Content Hubs
- Tip 14: Localise Your Content
- Tip 15: Improve Your Core Web Vitals
Tip 1: Craft AI-Friendly Headlines
Use clear, concise, and question-based headlines (e.g., “How to Choose the Best CRM Software”) to align with AI conversational searches.
Tip 2: Prioritize User Intent
Understand what users are asking and create content that directly addresses their pain points or goals, ensuring AI recognizes it as relevant.
Tip 3: Optimize for Featured Responses
Structure your content with direct answers, lists, or step-by-step instructions to increase the chances of being selected as the AI-generated response.
Tip 4: Use Natural Language
Write conversationally to match how users phrase queries when interacting with AI search engines like ChatGPT or Bard.
Tip 5: Focus on Semantic SEO
Incorporate related terms and concepts, helping AI understand the depth of your content and rank it for broader queries.
Tip 6: Build Authoritative Content
AI favors content from credible sources. Provide in-depth insights, cite reputable sources, and establish your authority on the topic.
Tip 7: Update Content Regularly
AI prefers fresh and up-to-date information. Ensure your content reflects the latest trends, data, and solutions.
Tip 8: Target “How-To” and “Why” Content
AI searches often revolve around instructional or explanatory queries. Focus on providing detailed, actionable solutions.
Tip 9: Leverage Structured Data
Enhance your content with schema markup to help AI understand and rank your information effectively.
Tip 10: Keep Content Skimmable
Break up text into short paragraphs, use bullet points, and include headers to make it easier for AI to extract key information.
Tip 11: Optimise for Voice Search
Many AI queries are spoken. Use natural phrases and long-tail keywords that mimic conversational speech.
Tip 12: Address Related Questions
Include sections like “People Also Ask” with concise answers to capture additional ranking opportunities.
Tip 13: Create Comprehensive Content Hubs
Link related articles to establish your site as a go-to resource on specific topics, improving relevance for AI indexing.
Tip 14: Localise Your Content
For region-specific queries, include local references and adapt language to match the audience’s context.
Tip 15: Improve Your Core Web Vitals
AI considers page speed, interactivity, and visual stability when ranking content. Optimise these metrics for better performance.