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What Are Responsive Search Ads and How Do They Work on Google?
Find out which ad format primarily appears on the Google Search Network. Learn how Responsive Search Ads (RSAs) dynamically test headlines and descriptions to improve ad performance.
Question
Which of the following ad formats primarily appears on the Google Search Network?
A. Responsive Search Ads
B. Shopping Ads
C. Image Ads
D. Video Ads
Answer
A. Responsive Search Ads
Explanation
Responsive Search Ads (RSAs) are the default and primary text-based ad format used on the Google Search Network. When using RSAs, an advertiser inputs multiple headlines and descriptions; Google’s machine learning then automatically tests different combinations to serve the most relevant ad to a user based on their specific search query. While Shopping ads do appear on the Search Network, they require a Merchant Center feed, and Image/Video ads are primarily reserved for the Display and YouTube networks.