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Why Must You Choose a Goal and Campaign Type First in Google Ads?
Learn the very first step in creating a Google Ads Search Campaign. Discover why choosing your campaign goal and campaign type sets the foundation for ad success.
Question
When creating a Google Ads Search Campaign, which of the following is the first step in the campaign creation process?
A. Setting your daily budget
B. Choosing your campaign goal and type
C. Writing your ad headlines and descriptions
D. Selecting your ad extensions
Answer
B. Choosing your campaign goal and type
Explanation
When creating a new Google Ads Search Campaign, the very first step in the actual campaign creation workflow is defining what you want to achieve by selecting your campaign objective (such as Sales, Leads, or Website traffic). Once the goal is chosen, you then immediately select the campaign type—in this case, “Search”—which tells Google which network to use and sets the foundation before you move on to configuring budgets, ad groups, or individual ads.