If your week usually starts with more questions than answers, this is meant to bring some clarity. Here’s what’s happening this week.
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Stop Asking ChatGPT for Passwords
This one is simple. AI chatbots do not generate true randomness. That means the “secure” password ChatGPT gave you might be nearly identical to one it gave someone else.
Security expert Dan Lahav warns these weak passwords can even end up baked into AI-written code and published online without anyone noticing.
Use a password manager. Use passkeys. And if you have any passwords an AI generated for you, change them today.
ChatGPT has an English Problem
If your business operates outside English-speaking markets, pay attention to this.
An AI search analytics firm analyzed over 10 million prompts and found that 43% of ChatGPT’s internal search queries ran in English, even when the user wrote in a different language. Nearly 78% of non-English sessions included at least one English-language query behind the scenes.
What this means is simple. If your content is not in English, ChatGPT is less likely to find it, use it, or cite it. English is being inserted into the process before your content even gets a fair look.
Studio Photos for Your Products
Google just made professional product photography accessible to anyone.
Their new Pomelli Photoshoot feature turns a single product image into polished studio and lifestyle shots. For small businesses that would normally spend between $500 and $3,000 on a photo shoot, this is worth trying immediately.
Currently available in the US, Canada, Australia, and New Zealand.
AI Traffic Converts Better Than Google Traffic
Airbnb CEO Brian Chesky recently shared something that should change how you think about AI visibility.
Traffic coming from ChatGPT, Gemini, and Claude converts at a higher rate than traffic from Google. The reason is straightforward. By the time someone asks an AI assistant about your product, they are already deep in the decision-making process. They are not browsing. They are close to buying.
Getting your brand cited in AI answers is no longer just an SEO experiment. It is a conversion opportunity.
How to Get Cited Before Search Volume Drops 25%
AI overviews are predicted to reduce search volume by 25% by 2026. Fewer clicks are coming regardless. The question is whether AI cites you or ignores you when it answers.
The strategy is building what experts call citation equity. That means creating Proof Assets like proprietary data and original research, and Authority Assets like distinct leadership perspectives. Then pushing those assets to journalists and echoing them across platforms.
Become the verifiable source of truth in your space. That is the only real insulation against declining organic traffic.
Where You Place Information Changes Everything
A study of 1.2 million ChatGPT responses found something striking. 44.2% of all citations come from the first 30% of your content. The further down information sits, the less likely it is to be cited.
This is not random. AI models are trained on journalism and academic writing, both of which lead with the most important information. If your key points are buried in the middle or saved for a conclusion, AI is likely skipping them.
Lead with your strongest insight. Every time.