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Salesforce Certified Marketing Cloud Email Specialist: Optimize Email Sends for Different Lines of Business in Salesforce Marketing Cloud

Learn how to utilize Sender Profiles in Salesforce Marketing Cloud to ensure customers can identify the specific line of business sending each email communication.

Table of Contents

Question

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

Which setting should be configured in a send to identify the line of business sending the message?

A. Sender Authentication Package
B. Brand Builder
C. Sender Profile

Answer

C. Sender Profile

Explanation

A Sender Profile within Marketing Cloud allows you to define specific information about the sender, such as the “From Name” and “From Email Address,” which can be used to distinguish different lines of business within a single Business Unit.

Salesforce Certified Marketing Cloud Email Specialist certification exam practice question and answer (Q&A) dump with detail explanation and reference available free, helpful to pass the Salesforce Certified Marketing Cloud Email Specialist exam and earn Salesforce Certified Marketing Cloud Email Specialist certification.