Learn how to assess the data quality dimension of duplication to avoid sending too many sales calls and emails to your customers. Find out how Salesforce can help you improve your data quality and customer satisfaction.
Table of Contents
Question
Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails. Which data quality dimension should be assessed to reduce these communication Inefficiencies?
A. Duplication
B. Usage
C. Consent
Answer
A. Duplication
Explanation
This data quality dimension refers to the absence of duplicate records or values in a dataset. Duplicate data can cause communication inefficiencies by sending multiple messages to the same customer or contact. To avoid this, Cloud Kicks should ensure that their customer data is unique and consistent across their systems.
Duplication is the data quality dimension that should be assessed to reduce communication inefficiencies. Duplication means that the data contains multiple copies or instances of the same record or value. Duplication can cause confusion, errors, or waste in data analysis and processing. For example, duplication can lead to communication inefficiencies if customers receive multiple calls or emails from different sources for the same purpose.
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