Learn how to avoid confirmation bias in product recommendation features with this guide. Find out what confirmation bias is, how it affects product recommendations, and how to overcome it.
Table of Contents
Question
Cloud Kicks implements a new product recommendation feature for its shoppers that recommends shoes of a given color to display to customers based on the color of the products from their purchase history. Which type of bias is most likely to be encountered in this scenario?
A. Confirmation
B. Survivorship
D. Societal
Answer
A. Confirmation
Explanation
The correct answer is A. Confirmation bias. Confirmation bias is a type of bias that occurs when people tend to seek, interpret, and remember information that confirms their existing beliefs or preferences. In this scenario, confirmation bias can affect the product recommendation feature by only recommending shoes of a given color to customers based on the color of the products from their purchase history. This can limit the diversity and variety of the recommendations and prevent customers from discovering other products that they might like or need. Confirmation bias can also reduce customer satisfaction and loyalty if the recommendations are not relevant or personalized.
Confirmation bias is most likely to be encountered in this scenario. Confirmation bias is a type of bias that occurs when data or information confirms or supports one’s existing beliefs or expectations. For example, confirmation bias can occur when a product recommendation feature only recommends shoes of a given color based on the customer’s purchase history, without considering other factors or preferences that may influence their choice.
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