Learn how to implement the Salesforce Trusted AI Principle of Transparency in a campaign for preapproved credit cards. Find out why communicating the risk factors and eligibility criteria to customers is important for building trust and loyalty.
Table of Contents
Question
A financial institution plans a campaign for preapproved credit cards. How should they implement Salesforce’s Trusted AI Principle of Transparency?
A. Communicate how risk factors such as credit score can impact customer eligibility.
B. Flag sensitive variables and their proxies to prevent discriminatory lending practices.
C. Incorporate customer feedback into the model’s continuous training.
Answer
B. Flag sensitive variables and their proxies to prevent discriminatory lending practices.
Explanation
Flagging sensitive variables and their proxies to prevent discriminatory lending practices is how they should implement Salesforce’s Trusted AI Principle of Transparency.
Transparency is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for clarity and openness in how they work and why they make certain decisions.
Transparency also means that AI users should be able to access relevant information and documentation about the AI systems they interact with.
Flagging sensitive variables and their proxies means identifying and marking variables that can potentially cause discrimination or unfair treatment based on a person’s identity or characteristics, such as age, gender, race, income, or credit score.
Flagging sensitive variables and their proxies can help implement Transparency by allowing users to understand and evaluate the data used or generated by AI systems.
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