Salesforce removes geographic information when training Einstein models to address bias and ethics. Learn how this exclusion helps build more responsible artificial intelligence.
Table of Contents
Question
Which data does Salesforce automatically exclude from marketing Cloud Einstein engagement model training to mitigate bias and ethical concerns?
A. Geographic
B. Geographic
C. Cryptographic
Answer
B. Geographic
Explanation
Demographic data is the data that Salesforce automatically excludes from Marketing Cloud Einstein engagement model training to mitigate bias and ethical concerns. Demographic data is data that describes the characteristics of a population or a group of people, such as age, gender, race, ethnicity, income, education, or occupation. Demographic data can lead to bias if it is used to discriminate or treat people differently based on their identity or attributes. Demographic data can also reflect existing biases or stereotypes in society or culture, which can affect the fairness and ethics of AI systems. Salesforce excludes demographic data from Marketing Cloud Einstein engagement model training to mitigate bias and ethical concerns by ensuring that the models are based on behavioral data rather than personal data.
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