Create a comprehensive marketing strategy to position our <product/service> within the growing ecosystem of voice assistants and smart speakers.
Begin by analysing current usage trends and user behaviours related to voice-activated devices.
Identify opportunities for integration or partnerships with major platforms (e.g., Alexa, Google Home, Siri).
Develop use cases and voice commands that showcase our product’s value in a voice-first environment.
Create a voice SEO strategy to ensure our content is optimised for voice search and discovery.
Design voice-activated marketing campaigns or skills that provide value to users while promoting our brand.
Propose ways to gather and utilise data from voice interactions to improve marketing efforts and product development.
Outline a customer education strategy to promote adoption and ongoing use of our voice-activated features.
Consider privacy concerns and develop messaging to address potential user hesitations.
Finally, recommend metrics to measure the impact of voice assistant marketing on brand awareness, product adoption, and customer engagement.