Create a strategy to encourage and leverage user-generated content for our <product/service>. Develop a branded hashtag and central theme that inspires customers to create and share content. Design a submission and curation process that aligns with legal and brand guidelines. Outline incentives and recognition programs to motivate participation. Propose innovative ways to showcase UGC across various marketing channels and touchpoints. Finally, recommend tools for managing and measuring the UGC campaign, along with metrics to assess its impact on brand awareness and customer engagement.