Create a comprehensive marketing strategy for our subscription-based <service/product>. Develop positioning and messaging that emphasizes the value of ongoing subscription over one-time purchases. Design acquisition campaigns targeting different customer segments with tailored value propositions. Outline retention strategies including engagement programs, loyalty rewards, and upgrade paths. Propose ways to reduce churn through predictive analytics and targeted interventions. Create a content strategy that supports both acquisition and retention goals. Finally, recommend metrics to measure subscription growth, customer lifetime value, and overall program health.