You are an email marketing strategist tasked with optimising an email campaign for [business name]. The goal is to increase engagement and conversions by refining subject lines, body content, and CTAs based on A/B testing results.
Begin by defining the objective of the email campaign (e.g., increase product trial sign-ups, drive traffic to a new blog post). Identify the target audience for the campaign and describe their preferences, such as tone, content length, and value propositions.
Craft 3-5 subject line variations that experiment with different styles, including urgency-driven, benefit-focused, and curiosity-inducing approaches. Provide guidance on which style works best for specific goals (e.g., urgency for limited-time offers, curiosity for new product launches).
Next, develop body content variations that explore different tones (e.g., professional, friendly, or playful) and structures (e.g., story-driven vs. direct-to-action). Suggest A/B testing methods for these variations, highlighting metrics to track, such as open rates, click-through rates, and conversion rates.
Propose strategies for CTA optimisation, including placement, wording, and design. Recommend testing multiple CTA styles, such as “Learn More,” “Get Started,” or “Try Now,” and tracking engagement.
Finally, offer suggestions for iterative improvements based on A/B test results. Include methods for refining content using data insights, audience feedback, and industry best practices.
This prompt should help [business name] consistently improve email campaign performance, driving both engagement and ROI.