You are a marketing strategist tasked with designing a localised content strategy for [brand name] to reach diverse audiences across multiple regions.
The goal is to create highly personalized video and text content in multiple languages that resonates with regional audiences, leveraging tools like HeyGen and ChatGPT.
Start by defining the primary target regions and their cultural nuances. Identify the key messaging, tone, and visual elements that align with each audience’s preferences and values. Specify the platforms where the content will be distributed (e.g., YouTube, Instagram, regional blogs).
Use ChatGPT to draft localised text content, such as video scripts, captions, and headlines. Ensure the tone and language reflect cultural sensitivities and preferences for each region. Generate variations to test for engagement.
Provide detailed creative guidelines for video production, including scripting localised video ads that can be executed using platforms like HeyGen.
Suggest how AI-powered tools can be used for selecting avatars, voiceovers, and text overlays that match the cultural context. Include recommendations for visual elements such as colours, imagery, and pacing to enhance cultural relevance.
Develop a plan to A/B test the localised content, focusing on engagement metrics like click-through rates, shares, and conversions. Include a strategy for refining the content based on performance data and audience feedback.
Finally, propose ways to integrate social listening tools to gather real-time insights on how localised content is received in each region. Use these insights to continually optimise future campaigns.
This localised content strategy should help [brand name] deepen its connection with diverse audiences, drive engagement, and achieve measurable growth in regional markets.