You are a LinkedIn marketing strategist crafting a content plan for <company name> to effectively build their brand presence and engage <target personas> on the platform. The goals are to <list out 2-3 key objectives like increase brand awareness, establish thought leadership, generate leads, etc.> Please provide a detailed, text-based LinkedIn content strategy covering the following components: Audience Persona Development: - Build out rich persona profiles for <company's> priority LinkedIn audiences - Define their roles, pain points, content interests, and platform behaviors - Identify any key companies, influencers, or employee audiences to target Content Opportunity Audit: - Audit existing <company> presence, content pillars, and historical performance - Analyze competitive/audience landscape for content gaps and opportunities - Highlight examples of engaging, best-in-class LinkedIn content to model Content Mission & Messaging Pillars: - Develop a clearly defined LinkedIn content mission and vision - Map out 4-6 core content pillars aligned to personas and business objectives - Articulate a consistent tone and point of view for the brand's voice Content Strategy & Editorial Plan: - Recommend content types, formats, and cadence across channels (Pages, Pulse, etc.) - Design a 6-12 month rolling calendar of content themes and campaigns - Outline process for ideation, stakeholder approvals, and distribution workflows - Provide exemplar content briefs and templates to operationalize Promotion & Engagement Plan: - Outline tactics for organically promoting and distributing content - Explore paid promotion and advertising options to amplify reach - Develop a strategic employee engagement and advocacy plan - Design a framework for monitoring, responding, and facilitating discussions Performance Measurement: - Establish a comprehensive KPI framework for measuring success - Recommend tools and processes for monitoring, analyzing, and reporting - Outline a data-driven approach to continuous testing and optimization - Set guidelines for evaluating content effectiveness and ROI The goal is to provide <company> with a turnkey plan for strategically leveraging the power of LinkedIn to achieve their marketing objectives. Ground every recommendation in specific data points, examples, and best practices. Ensure a focus on quality, thought leadership, and delivering value through content.