My product is <high-level description> targeted toward <target customers>.
Identify the top functional, emotional and social “jobs” my customers are trying to get done when making a purchase in this category.
Outline the related customer wants, needs and decision making criteria when “hiring” a product to do each main job.
Based on the insights, provide suggestions to improve my messaging and value proposition to better align with and fulfil these consumer jobs in a uniquely superior way versus alternatives.
Ensure recommendations resonate specifically with <defining values/priorities> of my intended audience.