Act as a marketing strategist and create a full-year calendar of holidays and special days (both international and national, including niche days like ‘World Coffee Day’) that [business name] in [industry] can leverage to promote [product]. For each holiday or day, include:
The date and a brief description of the holiday/day.
3 creative campaign ideas tailored to [business name]’s audience, focusing on how [product] and [USP] can be highlighted.
Social media post ideas (including captions and hashtags) for platforms like Instagram, Twitter, and LinkedIn.
Suggested marketing channels (e.g., email, in-store, blog) and tactics for each campaign.
A call-to-action (CTA) or promotional offer that aligns with the holiday/day.
Additional Instructions:
Tailor the campaigns to [target audience], who are primarily interested in [specific interests or values].
Incorporate [brand tone or personality], such as [playful, professional, inspirational, etc.].
Highlight [specific product features or benefits] in the campaign ideas.
Include at least one collaboration idea (e.g., partnering with influencers, other brands, or organisations) for each major holiday.
Suggest visual content ideas (e.g., Instagram Reels, TikTok challenges, infographics) for social media campaigns.
Provide email subject lines and blog post titles for key holidays.
Ensure the calendar includes a mix of well-known holidays (e.g., Christmas, Valentine’s Day) and lesser-known but relevant days (e.g., National Dog Day, Earth Hour). The output should be actionable, creative, and tailored to [industry] and [product], providing a complete marketing plan for the entire year.