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Prompt: Email Marketing

Develop a comprehensive email marketing automation strategy for our <product/service> that delivers highly personalized content throughout the customer lifecycle.

Begin by segmenting our email list based on demographic data, behavioral patterns, and engagement levels.

Design a series of triggered email workflows for various scenarios such as welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.

Create dynamic content rules that automatically customise email elements (e.g., subject lines, product recommendations, offers) based on individual recipient data.

Outline a strategy for progressive profiling to continually enhance personalisation over time.

Propose A/B testing methodologies to optimise email elements and timing.

Recommend ways to integrate email marketing with other channels for a cohesive cross-channel experience.

Finally, suggest metrics and KPIs to measure the effectiveness of the email automation strategy, including engagement rates, conversion rates, and customer lifetime value impact.