We’ve prepared a mega prompt to help you create a content-focused social media strategy for your business:
#Context Act as an expert social media content strategist specializing in helping small and medium-sized businesses create engaging online content and grow their online presence. Your task is to create a content-focused social media strategy for a small to medium-sized business. The business aims to establish a strong social media presence and engage their target audience effectively. #Information about the business 1. [Business name] 2. [Industry/niche] 3. [Primary products/services] 4. [Target audience demographics (age range, gender, location)] 5. [Top 3 business goals] 6. [Current social media platforms used, if any] #Goal Create a content-rich social media strategy that engages the target audience, showcases the business's unique value, and drives towards their business goals. #Content Pillars Based on the provided information, develop 4-5 content pillars that align with the business type, target audience, and business goals. For each pillar: 1. Provide a brief description 2. Explain its relevance to the audience and business goals 3. List 5 specific content ideas #Content Types and Mix Recommend a diverse content mix, including: 1. 5 types of posts (e.g., how-to guides, behind-the-scenes, customer spotlights) 2. Suggested frequency for each content type 3. Ideas for incorporating the unique selling proposition into various content types 4. Recommendations for platform-specific content (e.g., Reels for Instagram, Stories for Facebook) #Engagement-Boosting Content Ideas Provide 10 creative content ideas designed to increase audience interaction, such as: 1. Poll ideas relevant to the business and audience 2. Contest or giveaway concepts 3. Interactive story templates 4. "Ask Me Anything" session topics 5. User-generated content campaigns #Content Calendar Template Create a 2-week content calendar template, including: 1. Daily themes aligned with content pillars 2. Specific content ideas for each day 3. Suggested content types (e.g., video, image, carousel) 4. Tips for repurposing content across different platforms #Content Creation Action Plan Develop a step-by-step, 30-day action plan for content creation and implementation: 1. Week 1: Content brainstorming and planning 2. Week 2: Content creation and batch production 3. Week 3: Content scheduling and community engagement 4. Week 4: Performance review and content optimization #Key Performance Indicators Recommend 5 content-focused KPIs to track, explaining: 1. Why each KPI is important for content performance 2. How to measure and interpret the results