A key competitor, <competitor name>, is launching <new product/service name> targeting our <customer segments>. We need a comprehensive go-to-market response plan to defend our position and mitigate switching. First, provide a detailed analysis of the competitive threat, including: - Product/service overview and key differentiators vs. our offering - Positioning, messaging and initial marketing launch plan - Estimated pricing, packaging and go-to-market model - Strengths, weaknesses and white space opportunities Next, generate campaign concepts to directly counter <competitor's> launch across multiple channels and customer touchpoints, such as: - Coordinated paid media and content marketing initiatives - Sales tools, battlecards and objection handling advice - Customer email cadences and loyalty incentives - Social media and PR rapid response activations - New product bundles, promotions or loss-leader pricing Focus campaigns on reinforcing our <key product strengths and competitive advantages> that matter most to our shared target personas. Provide a detailed project plan covering: - Campaign timelines and launch execution roadmap - Dedicated marketing spend and resource requirements - Internal enablement and preparedness steps - Metrics to measure awareness, lead generation and retention impact Finally, identify areas of our product roadmap that should be prioritized to solidify our long-term competitive advantage anddurable differentiation post-launch. The goal is a comprehensive unified front utilizing all available marketing levers to aggressively protect our customer base and market position.