My brand is in the <industry> space serving <target customers> who care about <key needs/values>.
Suggest one main brand archetype that aligns to this audience and conveys <desired brand personality traits>. Provide guidance on positioning our messaging and visual identity to reinforce this archetype.
Describe any secondary archetypes that could effectively complement this strategy across different channels. Tailor all recommendations to deeply resonate with the <values/priorities> of my distinct target demographic.