Table of Contents
Brand positioning strategy
Define the unique market position for <brand> in the <industry> landscape. Articulate key differentiators, target audience, and competitive advantages.
Brand values and personality
Develop the core values, personality traits, and tone of voice that will define <brand’s> identity and resonate with <target audience>.
Visual identity system
Create a comprehensive visual identity system for <brand>, including logo variations, color palette, typography, imagery style, and graphic elements.
Brans story and narrative
Craft a compelling brand story for <company> that showcases its history, mission, values, and impact to emotionally connect with audiences.
Brand name and tagline
Generate 5 potential brand names and taglines for a <new product/service> that reflect its identity and appeal to <target market>.
Brand archetype development
Define <brand’s> archetype (e.g., Hero, Sage, Rebel) to shape its personality, storytelling, and customer interactions.
Brand experience guidelines
Create guidelines for delivering consistent brand experiences across all touchpoints—website, packaging, retail, customer service, etc.
Master bran messaging
Develop a messaging framework for <brand>, including value proposition, key messages, proof points, and audience-specific messaging.
Brand ambassador strategy
Plan a strategy to identify, recruit, and leverage brand ambassadors (employees, customers, influencers) to embody and promote <brand’s> identity.
Brand extension opportunities
Identify potential brand extension opportunities for <brand> into new product categories or markets, maintaining brand identity and values.