I need a complete strategy for launching our new B2B <product/service> targeted at <specific audience>. Begin by defining our target market segments, buyer personas, and unique value propositions that address key pain points and set us apart from competitors.
Then, outline a go-to-market approach including messaging themes, brand tone, and key marketing channels (like email, webinars, LinkedIn campaigns, and content marketing).
Create a 3-6 month tactical roadmap with specific campaign ideas, launch phases, and a timeline for content releases, ad campaigns, and events, mapped to our brand’s growth objectives.
Finally, develop a plan for measuring KPIs such as lead generation, engagement, and conversion rates, and provide optimization recommendations for continual improvement throughout the launch.