Address the challenge of legitimate emails landing in spam and learn how to improve email deliverability with Office 365.
Email deliverability is a common challenge for businesses. Despite setting up SPF, DKIM, and DMARC records, emails can still end up in spam folders, especially when sent to non-Office 365 providers like Gmail, AOL, and Yahoo.
Table of Contents
The Spam Dilemma
Why Emails Land in Spam
- Email Content: Triggers spam filters due to certain keywords or patterns.
- Sending Reputation: Affected by the domain’s email sending history.
- Recipient Interaction: Lack of engagement can lead to emails being marked as spam.
Improving Email Deliverability
Best Practices
- Review Email Content: Ensure it’s free of spam-triggering elements.
- Warm Up IP Address: Gradually increase email volume to build a positive sending reputation.
- Engage Recipients: Encourage interactions to signal email providers of your legitimacy.
Technical Adjustments
- Check DNS Configuration: Verify that DNS records are correctly propagated.
- Monitor Blacklists: Regularly check if your domain gets blacklisted.
- Utilize Email Authentication: Properly set up SPF, DKIM, and DMARC.
Frequently Asked Questions (FAQs)
Question: How long does it take for DNS changes to affect email deliverability?
Answer: DNS changes can take up to 48 hours to propagate fully.
Question: Can email content really trigger spam filters?
Answer: Yes, certain keywords and formatting can increase the likelihood of being marked as spam.
Summary
Improving email deliverability involves a combination of content review, sender reputation management, and technical configurations. By adhering to these practices, businesses can enhance their email’s chances of reaching the inbox.
Disclaimer: This article provides general guidelines. For specific issues, consulting with an email deliverability expert is recommended.