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Navigating the Spam Filter: Ensuring Email Deliverability

Address the challenge of legitimate emails landing in spam and learn how to improve email deliverability with Office 365.

Email deliverability is a common challenge for businesses. Despite setting up SPF, DKIM, and DMARC records, emails can still end up in spam folders, especially when sent to non-Office 365 providers like Gmail, AOL, and Yahoo.

The Spam Dilemma

Why Emails Land in Spam

  • Email Content: Triggers spam filters due to certain keywords or patterns.
  • Sending Reputation: Affected by the domain’s email sending history.
  • Recipient Interaction: Lack of engagement can lead to emails being marked as spam.

Improving Email Deliverability

Best Practices

  • Review Email Content: Ensure it’s free of spam-triggering elements.
  • Warm Up IP Address: Gradually increase email volume to build a positive sending reputation.
  • Engage Recipients: Encourage interactions to signal email providers of your legitimacy.

Technical Adjustments

  • Check DNS Configuration: Verify that DNS records are correctly propagated.
  • Monitor Blacklists: Regularly check if your domain gets blacklisted.
  • Utilize Email Authentication: Properly set up SPF, DKIM, and DMARC.

Frequently Asked Questions (FAQs)

Question: How long does it take for DNS changes to affect email deliverability?

Answer: DNS changes can take up to 48 hours to propagate fully.

Question: Can email content really trigger spam filters?

Answer: Yes, certain keywords and formatting can increase the likelihood of being marked as spam.

Summary

Improving email deliverability involves a combination of content review, sender reputation management, and technical configurations. By adhering to these practices, businesses can enhance their email’s chances of reaching the inbox.

Disclaimer: This article provides general guidelines. For specific issues, consulting with an email deliverability expert is recommended.