How machine learning is used in the dating industry

Since the first commercial dating sites were launched in the mid-1990s, these outlets have evolved into one of the defining social activities of the modern age. With thousands of sites available, the online dating industry has become a global industry generating billions of dollars per annum. One reason for its continued success is the way dating platforms have always been at the forefront of embracing the latest technological innovations. These services are continuing to embrace technology in the 21st-century, from machine learning to using virtual reality to enhance customers’ communication experience.

How machine learning is used in the dating industry
How machine learning is used in the dating industry

Table of contents

Sorting Dating Profiles using Machine Learning
Introduction of Artificial Intelligence (AI)
Detecting fraudulent actions
Improvement of moderation

Sorting Dating Profiles using Machine Learning

With more and more singles being drawn to signing up for these services, anyone new to Internet dating is liable to be somewhat overwhelmed by the sheer number of profiles. But this is where algorithms can help newbies with the task of sifting through so many options. To participate in these virtual communities, a new start will be asked to complete a registration form. This information provided can be analyzed behind the scenes by software, allowing your details to be matched with corresponding data submitted by other site members. If there are areas where these details overlap, then this will be flagged up as indicating a potential match.

An obvious example of this is down to geolocation, pairing you with individuals whose location is closest. One of the benefits of introducing machine learning is that the technology doesn’t standstill. On https://partnerboersenerfahrungen.com website review provided a list of websites that are planning to introduce innovative ideas shortly. As soon as you have specified your postcode, the algorithms will instantly produce a shortlist of those potential dates who are nearby. Much as dating outlets can provide access to people from a variety of different cultural backgrounds, getting familiar with someone in your neighborhood is always so straightforward in terms of common interests.

Introduction of Artificial Intelligence (AI)

Dating resources are taking machine learning a step further when it comes to making it as seamless as possible to connect with prospective partners. AI algorithms can do so much more than look for areas of common interest that indicate other members on your wavelength. Your activities while navigating your way through the dating site’s features will be memorized, providing an even more refined picture of your aspirations and preferences – even if you aren’t 100% sure of what these might be yourself! Aspects like response time, or the sentiments you display when you are communicating, will be used to create an enhanced profile, one that is so much more accurate than the list of likes and dislikes you might have included in the personal description you uploaded. The system can be so much more proactive, sending you and your prospective partner suggestions for your ideal date location based on your respective AI ‘character sketches.’

Detecting fraudulent actions

Machine learning is being increasingly relied on by dating site administrators to weed out the fraudsters and scammers who spoil the experience for the vast majority of genuine customers. This technology is particularly focused on confirming customer identification. Although anyone can set up an email address and have it verified, AI will be employed to check on aspects like IP addresses to check how valid someone’s credentials are. In the same way that algorithms can analyze the way customers interact when actively seeking meaningful relationships, the software will equally be able to recognize repeated activity that doesn’t appear to be genuine. As well as identifying fraudsters, the same technology can manage card transactions.

Improvement of moderation

In a nutshell, moderation can be summarized as the elimination of extremes. Where this concept is applied in the world of online dating, it can best be summarized as the application of machine learning to guarantee appropriate levels of compatibility between site users. For dating sites to improve the moderation they offer their members, no matter their circumstances, they need to show consistency in the features on offer.

It might be that certain functions are only applicable to premium (fee-paying) customers, while others are widely available. An obvious example of this would be free registration, allowing newcomers the opportunity to navigate their way around what’s available, trying out certain operations.

Published by Lisa Turnbull

, always been a Windows lover since her childhood days. I have always been enthusiastic about emerging technologies, especially Artificial Intelligence (AI), Data Science and Machine Learning. I am working as a freelancer on numerous technical projects.