Discover which enterprise goal from the COBIT 2019 framework best aligns with a growth strategy. Gain insights into adapting the goals cascade for business success.
Table of Contents
Question
When adapting the goals cascade of the COBIT 2019 framework, an enterprise with a growth strategy is MOST likely to select which of the following enterprise goals?
A. Managed digital transformation programs
B. Portfolio of competitive products and services
C. Quality of management information
D. Optimization of business process costs
Answer
B. Portfolio of competitive products and services
Explanation
When adapting the goals cascade of the COBIT 2019 framework, an enterprise with a growth strategy is most likely to select “Portfolio of competitive products and services” as an enterprise goal.
In the COBIT 2019 framework, enterprise goals are aligned with the overall strategy and objectives of the organization. For an enterprise focused on growth, having a strong portfolio of competitive products and services is crucial. This goal directly supports expanding market share, entering new markets, and increasing revenue – all key aspects of a growth strategy.
The other options, while important, do not align as closely with a growth focus:
A) Managed digital transformation programs – while digital transformation can enable growth, it is not the primary driver.
C) Quality of management information – this is an enabler of good decision making but not directly tied to growth.
D) Optimization of business process costs – more of an efficiency/cost-cutting focus rather than growth-oriented.
Therefore, in the context of adapting COBIT 2019’s goals cascade to a growth strategy, selecting “Portfolio of competitive products and services” as a priority enterprise goal makes the most sense. Aligning IT and business goals around developing and delivering a competitive product/service portfolio will best position the enterprise to achieve its growth objectives.
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